Acer unveils new logo

The "fresh new logo" as Acer calls it is suppose to "distinguish" the company from their competitors. The company has also introduced a new typeface.

Ggreen is lighter and brighter and the more rounded new shape looks a lot safer for kids to play around with, should the occasion ever arise, Acer said.


“In Acer’s 35-year history, we have changed our corporate logo several times. Each time, it was to face new challenges in a different stage of our development. The last time was in 2001, when we spun-off our contract manufacturing business to focus on our brand business,” Acer said in a statement. In this new stage, Acer will focus on creating customer value and strengthening its brand.

Intex Technologies Acquires New Brand Identity

Celebrating its 15th year of existence, Intex Technologies, one of India's fastest growing companies in IT hardware, mobile phones and electronics, today unveiled its new corporate logo, by far the biggest transformation vehicle deployed in the history of the company for changing its corporate identity. The new logo is designed to reflect today's Intex.
In the words of Narendra Bansal, Chairman & Managing Director, Intex Technologies, "I am delighted to present the new brand identity. It carries forward the traits of the brand persona - dynamism , creativity, flexibility and strength - and at the same time aims for infinity and a boundless world; a reminder to our quest of enhancing our growth rate and moving ahead to become a company with a strong global footprint"

Along with the logo, the new avatar also comprises of a 'Grid' - which will be seen in all of INTEX communications. In the grid, one can see a reflection of 'infinity' (derived from the letter 'x' in the new logo) - a boundless and limitless hunger for expansion in reach, in consumer base, in product range and presence across borders.

ICC unveils logo for 2015 World Cup

The International Cricket Council (ICC) has commenced preparations for the 2015 World Cup by unveiling the next World Cup logo.
The unveiling of the logo is as part of a symbolic handover from the successful 2011 hosts to their successors who will host the next World Cup after four years. Australia and New Zealand will together be hosting the next World Cup.
Haroon Lorgat, the ICC chief executive has described the logo as "a dynamic logo which captures the cultural influences in the host countries."
The world body of cricket approved the logo chosen from among submissions from around the world and then awarded it to Future Brand, an international agency whose Australian arm was invited to produce the logo.

It in turn commissioned graphic consultancy, the Jumbana Group/Balarinji to create both Australian and New Zealand cultural motifs so as to reflect the two indigenous countries' cultural identities.
The ICC had asked the consultancy firms to convey the cultures of both countries in a positive and harmonious way and also to expresses a feeling of celebration and unity in the graphics.
Symbolism
The images in the logo is Maori Tohora symbolising toughness, pride and tribal culture, an Aboriginal journey tracks symbolising spirit of the land and Balarinji based the motifs on interpretations of Future Brand's creative brief signifying toughness, glory, resilience, connection and belonging.

Gatorade rebranded as G

PepsiCo-owned Gatorade has rebranded as G in the UK as the brand moves toward a global identity.

The “world’s most researched sports drink” has retained the lightening bolt in its logo but shifted the focus more heavily on to an uppercase G, while the word Gatorade still features on the logo but in smaller type.

“The new G logo was designed to represent the heart, hustle, and soul of athleticism and we hope it will become a badge of pride for today’s athletes.”

ASSOCHAM's new Logo

SBI Chairman OP Bhatt, ASSOCHAM Vice President Rajkumar Dhoot, Finance Minister Pranab Mukherjee, ASSOCHAM President Dilip Modi and Swati Piramal, ASSOCHAM Former President and Director of Piramal Healthcare showing ASSOCHAM's new logo during an Interactive session in Mumbai on Sunday

Peru Brands Itself

Peru officially launched a brand for the country, by stringing its new logo across the front entrance of the New York Stock Exchange. Gone are the old logo and slogan, “Land of the Incas.” In its place is a new identity developed by the British firm, FutureBrand, which also created Australia’s country brand in 2003.

The adoption of the spiral letter “P” wordmark represents the country’s bold move toward raising its identity internationally, not just as a tourist destination, but as the source of a broad line of export goods.

“The brand is not just a decoration; it’s a tool,” says Isabella Falco, director of PromPeru, short for Peruvian Export and Tourism Promotion Board. The hope is that the logo will be used on labels and tags on Peru’s exported goods to raise global consciousness of just how many products hail from that Latin American nation. According to Jose Luis Silva, president of Peru’s exporters association, ADEX, “3,000 Peruvian products or more are on the tables of consumers throughout the world. We need to put the brand on all these products.”

Google remakes Chrome logo, removes shine

Google has updated its logo for the Chrome browser, removing the "shine" and going minimalist on the design.

The remade logo follows Google's decision to remake the Chromium design last week. Chromium is the open-source foundation behind the browser.

AQAD 277

Which company's logo has evolved thus. The current co. is a result of many mergers.

Apple Inc. Files For Apple Corps’ Old Apple Logo Trademark

The legal dispute between Apple Corps and Apple Inc. for the rights to the Apple logo are far reaching. Since the first case back in 1978, Apple Inc. has slowly whittled away at Apple Corp’s initial legal settlement banning Apple Inc. from entering the music industry. It wasn’t until a 2007 settlement when most of Apple Corps’ trademarks were given to Apple Inc.

In trademark disputes, gaining control over your opponent’s official logo is what is called a fatality. After twenty three years, it looks like the dispute between Apple Corps and Apple is over once and for all.

MIT Media Labs’ new logo has 40,000 variations

MIT Media Labs has a new logo, designed by Richard The, with a whopping 40,000 possible variations.

On his website, The explains that an algorithm is used to produce the logos based on just three shapes and 12 different colors. The algorithm produces a logo for each staff member at the Labs, combining personal branding with organizational branding. Despite the unique nature of each logo, they are clearly related. According to the designer, the logo’s varying nature represents what MIT Media Labs does:

Each of the three shapes stands for one individual’s contribution, the resulting shape represents the outcome of this process: A constant redefinition of what media and technology means today.

Below, you can see just a few of the 40,000 variations.

Lets do some Logo Exercise aka Brand Recall

In the below 3 pics, there are 62 company's logo. Let your brain do some mind-exercise.

Know all logo's identity by dropping a mail to bizdomonline@gmail.com

ET's Brand Equity edition is the source of this post.

Animal Logo's & Trivia - Series 8

Qantas

Qantas Airways Limited is the national airline of Australia. The name was originally "QANTAS", an acronym for "Queensland and Northern Territory Aerial Services", nicknamed "The Flying Kangaroo". 

Trivia:-

The original Kangaroo symbol was adapted from the Australian one penny coin. This design was used subsequently by TAA (later Australian Airlines) as part of its emblem and now features as the centre piece of the roundel adopted by the Royal Australian Air Force in 1956. The winged kangaroo symbol was created by Sydney designer Gert Sellheim, and first appeared in January 1947.

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Metro Goldwyn Mayer

Trivia:-

The well-known MGM logo “Leo the Lion” was originally introduced in 1924 for Samuel Goldwyn’s Goldwyn Picture Corporation. The logo was designed by Howard Dietz, a publicist for the studio and later for MGM. He based the design on the mascot of his alma mater, Columbia University, and incorporated the slogan “Ars Gratia Artis” (Art for Art’s Sake). When Goldwyn Pictures merged with Metro Pictures Corporation and Louis B. Mayer Pictures in 1924, the trademark was adopted by the newly formed studio.

Animal Logo's & Trivia - Series 7

Playboy

Playboy magazine was founded by Hugh Marston Hefner. It was first released in the American market in December 1953.

Trivia:-

Art Paul, the designer of the playboy logo sketched the well-known bunny head, wearing a tuxedo bow tie reflects the playful character of the magazine, which has been used since the second issue. Ever since the playboy logo was printed on the magazine issue, it is still in use in its original form. The rabbit was chosen because of its “humorous sexual connotation” and also because the representation was “frisky and playful”. 

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Nestle

In 1868, Henri Nestlé set up a sales office in London. In 1901, Nestlé opened its first UK factory, and in 1905 merged with the Anglo-Swiss Condensed Milk Company. In 1913 chocolate production began at Hayes, including the launch of the famous brand of white chocolate Milky Bar in 1937.

Trivia:-

The Nestlé logo was launched by Henri Nestlé in 1868 on the basis of the meaning of his name in German, i.e. little nest, and of his family emblem. Henri obtained a 15-year French patent for his logo in 1868. After he retired, it was registered in Vevey in 1875 by the new owners of his company. In 1988, the worm in the mother bird's beak was removed and the fledglings became two instead of three. It is said that it was meant to better illustrate the activities of the company, no longer active only in nutrition, and to reflect the average modern family of two children.

NBC Universal's new logo dumps peacock

It’s just text. And, most strikingly: There’s no peacock.
Here’s the new company logo:

The company will continue to use the peacock when promoting the NBC broadcast network and its cable news outlets. The peacock has been part of NBC’s branding since 1956.

Oxfam develops global brand identity

Oxfam is preparing to roll out a single global brand identity across its 14 affiliates to create a consistent brand personality and strengthen campaigning.

Each of the 14 organisations has its own branding and identity, but Oxfam wants to develop a “consistent personality” that resonates in each local market.

Plans are still being developed but one of the aims will be to communicate that the charity has a “visionary” policy that works towards a better future.

Oxfam says the move will strengthen its global campaigning efforts by creating a personality and proposition that works on a global scale.

The global identity, due to roll out in the summer, will lead to more centralised global campaigns with individual elements for local markets.

Google logo doodle celebrates '20,000 Leagues Under The Sea' author Jules Verne's birthday

Google's logo has gone interactive for its latest incarnation to celebrate the birthday of "20,000 Leagues Under the Sea" author Jules Verne.

Made to appear like portholes in a submarine, the 3D-view looks out into an artistic interpretation of the ocean - complete with fish and plants of varying colors. A switch allows users to adjust the view up or down, left or right, to see all the underwater marvels, including a pair of deep sea divers.

Byte: Today is Jules Verne's 183rd birthday. Vernes is the science-fiction author who 140 years ago penned "Twenty Thousand Leagues Under The Sea." He wrote about space, air, and underwater travel and is known by some as the 'Father of Science Fiction.' Other works include "A Journey to the Center of the Earth" and "Around the World in Eighty Days."

Amkette unveils new corporate positioning and logo

Amkette has adopted a new orange color logo with the letter 'A' that represent a stylish 'at the rate' which reinforce its new image as a modern, technology driven, and consumer-friendly company. The color orange is used to associate with 'freshness'. Fresh in this context means innovation and aesthetics, two broad values from the Amkette DNA that the organization is focused on delivering, through products and services. The logo also represents renewed energy and attitude which will infuse the power of new and fulfilling experiences into the lives of its users and consumers.

7UP Redesigns: Simpler Is Better

7UP becomes simpler—not in terms of the recipe, but visually. The citrus flavoured soda brand decided to drop some elements of its previous logo and make it look bolder and fresher. The new identity was launched only in selected markets, and is not announced to be introduced in all the countries where the soda of PepsiCo’s brand is available. The countries, which got the famous refreshing drink in ‘a new outfit’ are Germany and Canada

Starbucks has revealed a new logo in an attempt to push into new markets.

The world's biggest coffee company has dropped the words encircling its iconic sea nymph on its mugs as the group prepares to celebrate its 40th anniversary in March.
The move is part of a broader rebranding that will affect the look and feel of stores and include new formats in the UK.

Did the Rio 2016 Olympics Steal Their New Logo?

Like the London 2012 debacle before it, the new identity was launched to much fanfare, unveiled on New Year’s Eve on Rio’s Copacabana Beach, reportedly in front of nearly two million people. However, unlike London, since the big reveal the attention hasn’t been so much on the look and feel of the logo itself  but instead, if it was stolen. Comparisons have been made between the new Olympics logo and that of the non-profit, Colorado-based Telluride Foundation, both of which feature bright, uni-colored silhouettes holding hands in a circular formation.