PayPal’s New Logo

Yves Behar and his team at Fuseproject have developed a new brand identity and logo for PayPal. The refresh wants to reflect the ways the company makes it easier and safer for you to use money. The new logo has been condensed and modernized without losing the core of PayPal’s identity. The new wordmark was changed to a more youthful Futura typeface and was spaced closer together to create a mobile-ready compactness.

blueMotion, the Next Generation of sex toy

OhMiBod, a husband and wife-owned company headquartered in New Hampshire, recently launched their blueMotion, a Bluetooth-activated pair of vibrating underwear. 


OhMiBod equipped the lightweight, slimline massager with a powerful motor that takes advantage of built-in smartphone features such as the accelerometer, touch screen, and volume controls. blueMotion can even record ambient sound up to 60 seconds.

New functionality includes:

• TOUCH: This was our first functionality with an improved interface that allows you to easily "Favorite" a personally created pattern and then swipe left to edit and name that custom pattern.
• VOICE: Use your own voice or any ambient sounds to create a customized looping vibration pattern. Your partners voice, a song on the radio or a favorite mix at a club ... this unique experience is absolutely addictive.
• TAP: Simply tap the screen for up to 5 minutes in any crazy pattern you can come up with and it will play back those vibrations. The longer you hold your finger on the screen, the stronger and steadier the vibrations.
• WAVE: using the phones built-in accelerometer, simply wave the phone from side to side or use it as a "gas" pedal to drive stronger and steadier vibrations. When you find a vibration pattern that works for you, simply "lock" it in!
• RHYTHM: A number of pre-set patterns are loaded into this section. We'll add to those with periodic updates.

Business News Update

April 2014

-Hyundai India unifies used car business under 'H-Promise'
-Philips has exited the TV business globally and licensed the brand to Videocon for the Indian market.
-Lenovo signs Ranbir Kapoor as brand ambassador for smartphones in India
-Sachin has been named as brand ambassador for the Kochi team, owned by PVP Ventures, a Mumbai-listed company primarily involved in construction and real estate.
-Delhi's ISL team, will be owned by cable TV distribution company DEN Networks Ltd.
-Kolkata has several owners, including Ganguly and Atlético Madrid.
-Corporations associated with the I-League: UB with Mohun Bagan and East Bengal, Aircel with FC Lajong (of Shillong) and JSW with Bangalore FC. 
-PRO KABADDI League, to be inaugurated in July-August this year. Eight city-based teams: Jaipur, Mumbai, Bangalore, Chennai, Delhi, Kolkata, Pune and Patna. Promoted by Anand Mahindra and Charu Sharma. Team owners include Ronnie Screwvala, Mukand Group, Kishore Biyani, Abhishek Bachchan and Udav Kotak.
-Yepme.com, India's first online fashion brand has roped in ace filmmaker and actor, Farhan Akhtar as its brand ambassador
-DrinksRus Beverages Pvt Ltd, set by Austrslian firm DrinksRus Pty Ltd, has launched Macedonian wine brand Dalvina in India.
-Voltas Topples LG, Samsung In Consumer Electronics; Grabs No 1 Spot In ACs.
-Finnish premium water brand, VEEN Waters, will launch two new brands in India as part of a global product portfolio expansion. The two new brands -- Veen Classic and Veen Still - will be packaged as spring water sourced from Bhutan. Veen is the 'official water' of F1 lounge in London since the last four years besides having partnerships with Arsenal Football Club and other lifestyle sports.
-Cadbury India changes name to Mondelēz India Foods. 
-Nagarjuna to host KBC's Telugu version on Maa TV. 

The key parts of the new Ferrari F14 T

The Ferrari F14T, which Fernando Alonso will drive this season, is characterised by a peculiar nose with a pronounced step and an open-pillar 'walrus' design. Leaving aside the aesthetics - a part which is secondary to the car's performance -, the new Ferrari includes oversized air intakes, which should provide good cooling for the new 1.6 V6 Turbo engine. This incorporates ERS, consisting of a set of electrical generators which provide up to 160 bhp during a third of a lap.

Read more:The key parts of the new Ferrari F14 T - MARCA.com (English version)

Google buys British startup DeepMind

Google has purchased the British startup DeepMind, an artificial intelligence company founded by a 37-year old former chess prodigy and computer game designer. The company was founded by researcher Demis Hassabis together with Shane Legg and Mustafa Suleyman.

.CLUB Goes Live

CLUB Domains, LLC, the company formed to own and operate the new ".CLUB" generic top-level domain name (gTLD), announced today that it has officially begun its Trademark Sunrise Period, signaling that brands and other trademark owners can now register and buy their own piece of Internet history with a .CLUB web address. 

Formed in 2012 and backed by 8.2 million from 26 private investors, .CLUB will enable clubs, membership organizations or others sharing a common interest to establish memorable Web addresses and online destinations. Every day, people form communities and groups around every imaginable interest, and .CLUB makes it easier than ever for them to acquire a Web address that is convenient, holds meaning and has marketing value.

Fastrack is forced to withdraw its Social media ad

Ad shows a young girl draped in tape that has “sale” written on it.

Molson Coors Cobra brings ‘Carling’ beer to India

Expanding its product range in the country, beer maker Molson Coors Cobra India recently launched British iconic brand ‘Carling’ in the Indian market. Denver-headquartered Molson Coors Brewing Company, which is the seventh largest brewer in the world by volume, sells various brands including Coors Light, Molson Canadian and Blue Moon.

Brand Ambassador : TVS Scooty : Anushka Sharma

TVS Motor Company has signed Bollywood actress Anushka Sharma as its brand ambassador for its TVS Scooty range.

Trivia:-

She had previously worked in a TVS Scooty campaign in 2005.

Brand Ambassador : Dabur Gulabari : Sonakshi Sinha

The leading rose-based skin care brand from the House of Dabur signed Sonakshi Sinha as its new brand ambassador.

Brand Ambassador : Suzuki Hayate : Salman Khan

Suzuki Motorcycle India has launched the ad campaign for its recently launched mass segment motorcycle - the Hayate. 

 
The campaign features the company's first brand ambassador Salman Khan. The campaign is aided by the tagline 'Suzuki Hayate, yun hi nahi chalate!.

Branad Ambassador : Emami Fast Relief

Emami Ltd has selected five celebrated sports persons for endorsing its brand Fast Relief.

The company has roped in cricketer Gautam Gambhir, Olympic Medalist Indian Boxer Vijender Singh, Badminton Champion Saina Nehwal, five times World Boxing Champion Mary Kom and World Champion Wrestler Mr. Sushil Kumar as brand ambassadors.

Amitabh Bachchan would also continue to endorse the brand, said a press statement issued by Emami.

Brand Ambassador : Pilot Pen : Deepika Padukone

Luxor Writing Instruments has roped in Bollywood actor Deepika Padukone as brand ambassador for its pen brand - Pilot. 

The Pilot corporation is a Japan based company since 1918, known for its product range of fountain, ballpoint, rollerball and gel ink pens. Luxor collaborated with Pilot in 1982. 

Trivia:-

- Amitabh Bachchan and Genelia D'Souza also endorse a Luxor product, Parker Pens.

- Brands that Deepika endorses inclue Levis, Nescafe, Neutrogena, Fiama, Kingfisher Airlines, Sony Cybershot camera and Tissot Watches. 

Brand Ambassador : Lenovo : Ranbir Kapoor

Lenovo has appointed Ranbir Kapoor as its ambassador, in line with the brand’s focus on Indian youth.

Star News to ABP News

Starting from today means 1 June 2012, Star News, Star Ananda and Star Majha will become ABP News, ABP Ananda and ABP Majha, respectively. All these, until recently, were operated as a joint-venture between Newscorp's Star Group and the Indian media group Ananda Bazaar Patrika (ABP). When Newscorp  chose to exit the venture, which also included the Bengali news channel Star Ananda and the Marathi Star Majha, leaving ABP as the sole owner.

With the result, the channels are about to get new names, replacing the "Star" prefix with ABP. Star News becomes ABP News, Star Ananda becomes ABP Ananda and Star Majha becomes ABP Majha. 

Media Content & Communication Services (MCCS), the joint venture between ABP (Anandabazar Patrika) and STAR India formed in 2003.

Rebranding Campaign - “Everything is the same except the name”.

Kraft Foods to be renamed as Mondelez International

Coined by two of Kraft’s employees, had arrived at the notion of a name connoting “delicious world.” , the name is meant to evoke the global ambitions of the new snack business.

Tamilnad Mercantile Bank unveil new identity

Audi buying Ducati

Volkswagen's Audi unit has agreed to buy thoroughbred Italian motorcycle maker Ducati for about 860 million euros ($US1.12 billion) including debt.

125 Years of Isabella Thoburn College of Lucknow

Isabella Thoburn College, Lucknow recently completed their 125th years. On this occasion a postage stamp was issued.

The college started its journey in the year 1886 under the initiative of the famous American missionary Isabella Thoburn. From its humble days of just a one single building, the college has gradually developed over 32 acres of sprawling campus area. The college is sponsored by the Women’s Society of the Methodist Episcopal Church to India and follows the ideal of “We receive to Give”. The ten pillars of the college signify the objectives of the college as it has excelled as one of the pioneers of women empowerment education in the continent.  The IT college claims to be the oldest missionary college for women in Asia.

Canon ropes in Anushka Sharma

Anushka Sharma has now been signed up as the brand ambassador of Canon cameras. They will launch a new Rs 30 crore marketing campaign for its compact camera brand PowerShot. 
The appointment of Sharma as a brand ambassador is in addition to Canon's existing face -- Sachin Tendulkar.