7UP Redesigns: Simpler Is Better

7UP becomes simpler—not in terms of the recipe, but visually. The citrus flavoured soda brand decided to drop some elements of its previous logo and make it look bolder and fresher. The new identity was launched only in selected markets, and is not announced to be introduced in all the countries where the soda of PepsiCo’s brand is available. The countries, which got the famous refreshing drink in ‘a new outfit’ are Germany and Canada