Height of Brand Assoication: 'Official Apple Partner'

Washington Apples to be CSK’s official fruit (Only Appale) in IPL 2012. Washington Apple Commission is an industry initiated self-governing body made up of apple growers and packers...

GodrejPowerPlay.com - consumer connect initiative

Godrej Group, in partnership with Dream11.com has launched their customer connect initiative GodrejPowerPlay.com where consumers can make their own fantasy cricket team while buying...

Oriental insurance for IPL - 4

State-owned Oriental Insurance has provided insurance cover of Rs 610 crore to 5 IPL franchise teams, including the defending champion Chennai Super Kings.The insurance cover include...

IPL Brand Update

UltraTech Cement Limited, the single largest cement brand in the country today announced its partnership with the IPL Team Deccan Chargers. UltraTech Cement has been behind various...

Gulf Oil Corp partners Chennai Super Kings for IPL

Gulf Oil Corporation, a Hinduja Group company, has announced their alliance with Chennai Super Kings as the official team partner for the upcoming IPL tournament. Chennai Super...

Kings XI Punjab renews association with ACC

Indian Premier League (IPL) franchise Kings XI Punjab renewed its association with cement manufacturer (ACC) as their Official ...

Floriana Group is Rajasthan Royals team sponsor

Rajasthan Royals launched their team's new jersey and welcomed Floriana Group as team sponsor and HDFC Life as the principal associate team ...

Bridgestone ties up with Mumbai Indians

Bridgestone India Pvt Ltd, a subsidiary of Bridgestone Corp, has signed up as the associate-sponsor of the Mumbai Indians (MI). The tyre maker will be associated with a cricket team,...

'Bharat Bandh' campaign from Set Max

Max, the official broadcaster of the IPL, has unveiled its marketing and communication campaign.The ...

Muthoot Group - Team sponsor of the Delhi Daredevils

An M George Enterprise supported Muthoot Group has become the main team sponsor of the Delhi Daredevils for the Indian Premier League (IPL).  Bytes:-The Muthoot Group is a...

Sahara in sponsorship deal with Percept Sport

Sahara Pune Warriors has awarded its exclusive sponsorship mandate to Percept Sport. Sahara Adventure Sports director Abhijit Sarkar said, “We have had a long standing relationship...

Live IPL player auction at Set Max

Max has acquired the exclusive telecast rights of the IPL Player Auction 2011. This is for the first time that any channel has brought the...

Tottenham Hotspur name Investec as second shirt sponsor

Tottenham Hotspur has signed a deal under which specialist bank and asset management firm Investec will become its second shirt sponsor. Software infrastructure company Autonomy...

Lucozade Sport signs Chelsea deal

Lucozade Sport has signed up as Chelsea Football Club’s official sports nutrition partner ahead of the new season. The brand, which is overseen by GlaxoSmithKline Nutritional Healthcare,...

Thomson Sport is a new travel partner for Arsenal

Arsenal Football Club is delighted to announce the appointment of Thomson Sport as its Official UK Travel Agency Partner. The three-year partnership also establishes the travel company...

Jack Wolfskin signs with Liverpool

German outdoor clothing outfitter Jack Wolfskin continues its successful campaign to increase brand recognition in the UK with its commitment to sponsor Liverpool FC in the coming...

Dolce & Gabbana to lend a little Italian style to Chelsea

Dolce & Gabbana, the Italian designer label, has signed a three-year fashion partnership with Chelsea Football Club. The style deal means we can expect to see the likes of John...

Thai beer brand Singha has teamed up with Manchester United

Singha Corporation won the rights to distribute its drinks and merchandise at the English football club's famous ground in Manchester, while the beer brand is set to appear on pitch...

EA SPORTS is the Official Sports Technology Partner of the Premier League

Under the partnership, EA SPORTS will expand its current relationship with fans of the Barclays Premier League with exclusive enhanced experiences and even greater authenticity inside...

Tottenham Hotspur struck a shirt deal with Autonomy

Tottenham Hotspur Football Club has agreed a shirt sponsorship deal(restricted to Premier League games? with software company Autonomy Corporation.The two-year deal, which begins...