Missing I

Few days back on October 21 (World Iodine Day), TATA SALT launched their MissingI campaign, to highlight to consumers the importance of Iodine in their nutrition.

Maria Sharapova is the new brand ambassador of Avon Luck

Maria Sharapova, has been named new fragrance ambassador by Avon to convey the inspirational messages found behind the new duo of perfumes Luck for Her and Luck for Him.

Hritik Roshan is the new brand ambassador of Emami’s ‘HE’ range of deodorants.

Emami Ltd, the Rs. 1821 crore FMCG major in India has ventured into the competitive deodorant turf with the launch of its “HE” Deodorant. Bollywood Superstar Hrithik Roshan has been roped in as brand ambassador for his charismatic macho appeal across urban and semi-urban demographies as a celluloid ‘superhero’ which complements the brand’s promise—‘Be Interesting’.

“He” Deodorant  will introduce a slew of interesting fragrances inspired by all-time bests from the international fragrance family bottled in 6 variants—Smart, Confident, Extrovert, Recharge, Ruler and Magician.

Alia Bhatt is the new brand ambassador of Garnier Fructis

Haircare brand Garnier Fructis has named Bollywood actress Alia Bhatt as the new face of Garnier Fructis in India. This is the first time that Garnier Fructishas signed on a brand ambassador in India.

Deepika Padukone is the new brand ambassador of Axis Bank

Axis Bank, recently launched its advertising campaign around its brand philosophy of
‘Badhti ka naam zindagi…’ or ‘Progress On’. It is also getting associated with a celebrity and announces ‘Deepika Padukone’ as it brand ambassador to take its brand philosophy ahead.

Players hold bloody hearts in new World Cup ad for Adidas

Adidas sparked controversy over an ad campaign for the 2014 World Cup in Brazil which sees stars as the Spanish Diego Costa and Brazilian Dani Alves.

Adidas have filmed a host of football's top stars holding a bloody cow's heart in the advert alongside the slogan: 'During the World Cup, I will give my heart to the cause.'

Adidas have been criticised by animal rights groups following the release of a new advert promoting the World Cup.

Times Internet acquires majority stake in CouponDunia

Times Internet, which operates news portals like TimesofIndia.com and entertainment websites such as Gaana.com, has picked up a majority stake in CouponDunia Media, which runs the digital coupon marketplace, CouponDunia

Hair & Care have Shraddha Kapoor as their brand ambassador

Hair and Care, the non-sticky hair oil from the house of Marico has roped in Bollywood actress Shraddha Kapoor as the new face of the brand.

Eurico Ropes in Rocky S as Brand Ambassador

Eurico, the premium quality cotton brand is recently launched in India with Rocky S as their brand ambassador. 

Eurico derives its name from European cotton which stands for style and sophistication.

Yepme.com signs Esha Gupta as brand ambassador!

Esha will endorse Yepme’s women’s wear line in a new television commercial featuring Yepme’s latest Spring-Summer Collection 2014. Launched in August 2011 by IIT, IIM alumni, Vivek Gaur (ex Unilever), Sandeep Sharma (ex Accenture) and Anand Jadhav (ex Pantaloon), YepMe caters to young men and women between 20 and 29 years of age.

Spin TV: A real estate based channel to launch soon

A Hindi real-estate channel Spin TV (Search Property Intelligently) that was soft-launched in Maharashtra and Gujarat in the month of Feb, is now ready for their All India Launch.

McDonald's redesigns fry packaging around the world.

Keeping in mind the FIFA world cup, McDonald's  will change the look of its iconic red French fry packaging, around the world. 

In addition, the new fry boxes will be the key to "unlocking" a new Augmented Reality (AR) app that will reward customers with an engaging, virtual trick-shot challenge.

Royal Enfield adopts new logo

Royal Enfield has adopted a new brand logo, crest and monogram. 

The company has redone its website and is calling the overhual “New stripes.” The new logo covers everything from the Royal Enfield brand logo to its legendary crest to the monogram to the branding on the bikes.

Dabur's Hajmola enters pure confectionery segment

 

Dabur India is extending its digestive brand Hajmola in the pure confectionery segment, they have launched its semi-liquid candy — Hajmola Chuzkar.

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“Havells Appliances. Respect Women.”

Havells has launched a new campaign, which plays on a simple insight that in India women don’t have a voice of their own despite playing multiple roles.

Jacqueline Fernandez is the New Face Of The Body Shop

The Srilankan beauty Jacqueline Fernandez, who has created a niche for herself in Bollywood, has signed up as the brand ambassador of The Body Shop.

‘Chris Gayle’ is the Brand Ambassador for WHAM! Mobiles

Wham! Mobiles footprint in India has been growing steadily since Jan 2013. With an in-depth knowledge of advanced technologies and understanding of rapidly changing consumer behaviour, Wham! is constantly innovating and bringing the best and stylish products to the consumers.

Casio ropes in Chitrangada Singh as brand ambassador

Casio India Ltd, a wholly-owned subsidiary of Japanese electronic company Casio, has appointed Bollywood actor Chitrangada Singh as brand ambassador for its newly launched collection of women’s watches.

The new collection - Sheen – is priced between Rs 8,000 and 17,000 and is available at major multi-brand stores and Casio stores, the company said in a statement.

Timex invites the world to ‘Wear it Well’

To help commemorate its 160th anniversary, Timex has unveiled a multi-million-dollar marketing campaign that focuses on its American heritage and its portfolio of watches which feature classic styles that stand the test of time.

Since the 1950s, Timex has been known to many as the brand that “takes a lickin and keeps on tickin”. However, that will change as Timex is poised to launch one of its largest-ever marketing and rebranding initiatives.

Hugh Jackman Is The New Montblanc Global Brand Ambassador

Hollywood star Hugh Jackman is the new brand ambassador for Montblanc.  In a new Montblanc global campaign, ‘Crafted for new heights’, Hugh Jackman shares his own stories of inspiration and dedication, a journey driven by his desire to keep breaking new ground.