From BizDom Blog
Showing posts with label Ads. Show all posts
Showing posts with label Ads. Show all posts
Oreo Is Breast Milk's Favorite Cookie
Stella Artois highlights its 600 year history in latest ad campaign
Stella Artois has released its new outdoor advertising campaign, focusing on the quality and heritage behind the brand.
The latest advert aims to focus on the 600 year history of the beer and drive awareness of the brand’s signature icon, the Chalice, which is the key image of the campaign.
The latest advert aims to focus on the 600 year history of the beer and drive awareness of the brand’s signature icon, the Chalice, which is the key image of the campaign.
Billboard To Acts As Mood Meter
This billboard for JELL-O acts as a mood-meter by analyzing Twitter and guaging the number of happy and sad emoticons used at any given moment, thus making the billboard's face to change between a smile and a frown.
The dENiZEN brand launches its First Television Campaign
Following a national roll-out across India, the dENiZEN brand will launch its first television campaign on 29th May, 2011. This exciting ad features brand ambassador & Bollywood heart-throb Imran Khan and the gorgeous Monica Dogra in a sweet, endearing commercial that will have viewers humming and tapping all along.
The dENiZEN brand is replacing its predecessor, Levi Strauss Signature, across all markets in India.
Mentos Marbles : Unbearably Sour
Agency: Ogilvy & Mather, Mumbai, India
Chief Creative Officer: Piyush Pandey
Volkswagen launches 'Think Blue' campaign in India
Volkswagen launched its new marketing campaign based on the theme of 'Think Blue', an innovation that has been designed to showcase the Brand’s key corporate objective of sustainability.
Through this campaign the company emphasizes that environmental protection is priority. The campaign gives the company a headstart before they set to launch its all-new Passat (view pictures here).
Through this campaign the company emphasizes that environmental protection is priority. The campaign gives the company a headstart before they set to launch its all-new Passat (view pictures here).
“All Adidas” global brand campaign
Adidas has announced their “all Adidas” global brand campaign. The campaign will feature Silas Baxter-Neal, Lem Villemin and Jake Donnelly along with professional athletes like David Beckham, Lionel Messi, Derrick Rose, and more. Katy Perry and hip-hop artist B.o.B. are also included in the campaign that aims at “fusing the world of sports, music and fashion.”
The campaign is directed by Romain Gavras and features the song “Civilization” by French electronic band Justice.
Coca Cola - New Campaign 'Brrr'
Coca-Cola India launched its new television commercial as part of the 'Brrr' campaign , which has run in around 41 markets across the globe. The Indian version features Bollywood actor Imran Khan.
Trivia:-
"Coca-Cola Brrr" originally shot for the African market, the "Brrr" campaign has gained such popularity and success that it has featured on YouTube's top viewed videos and has even given rise to fan clubs on Facebook. The communication is based on a spontaneous Brrr expression, an inexplicable and spontaneous feeling of upliftment one derives after sipping an icy cold Coca-Cola.
Colgate Palmolive’s Fab laundry detergent
Colgate Palmolive’s Fab laundry detergent and Fluffy fabric conditioner is designed to target younger women which is a deviation from the standard practice of targeting mummys.
Servo - Bollywood spoofs new campaign
IndianOil’s Servo 4T's advertisements show spoofs of memorable scenes from three Bollywood films, Amar Akbar Anthony, Dhoom and Don.
LG mobile army - LG India - Campaign for ICC World Cup 2011
Consumer electronics brand LG, the global technology partner to ICC World Cup 2011, has unveiled its new campaign. The company has launched an activation programme called ‘LG mobile army’, under which it will recruit 2,500 cadets from 38 cities to cheer inside stadiums.
The new marketing campaign for the World Cup will also feature cricketer Dinesh Karthik, along with existing brand ambassadors John Abraham and Genelia D'souza. Two commercials that have been released feature each of the brand ambassadors showing their unique dance move for cheering the Indian team during the World Cup and urging viewers to send in their entries.
Coca-Cola banned from claiming its Vitaminwater brand is 'nutritious'
The Advertising Standards Authority upheld complaints that a poster campaign for the drink was misleading, advertising the drink as ‘nutritious’ when the 500ml drink contained more than a quarter of the recommended daily intake.
The soft drinks giant’s poster campaign ran with the tag line ‘enhanced hydration for the nation – delicious and nutritious.’
But while the sugar content of the drink is documented on the label, the advertising watchdog said that they considered consumers would not expect a ‘nutritious’ drink to have the equivalent of four or five teaspoons of added sugar.
Coca-Cola defended the use of the contentious word, saying the product contained ‘nutritionally meaningful quantities of several nutrients’ including vitamin C and four B vitamins.
But the ASA said the use of the word nutritious was misleading and said the advertisement should not appear again in its current form.
Read more: http://www.metro.co.uk/news/853103-coca-cola-ad-banned#ixzz1BUMu8FdB
Flying Machine - I’m sexy when I’m me
Flying Machine has launched a new ad campaign. The creative line being – “I’m sexy when I’m me”.
Alok Dubey, Vice President and Business Head, Flying Machine, says, “The idea was to identify the brand with a “be yourself” attitude. The campaign displays youngsters doing what they are best at. We wanted to spread the thought that people are known for what they are and not for what they wear.”
BMW Uses Camera Flash Trick to Imprint Logo on People’s Retinas
Ask any advertiser what one of the most important things in reaching your audience is and the majority will not say budget, appeal, or quality, not even production value. At the end of the day the only thing that matters is if their target remembered and retained a memory of their brand and product, because that is what results in revenue.
Marketers are always looking for the next “big innovation” that will change the field of advertising and elevate them to a step above their competition. This time the automotive company BMV was the innovative beneficiary of a brain changing competitive advantage. Known mostly for exuding luxury and performance, BMW’s advertisements are generally simple and to the point; that is until this commercial came out.
It was made for a movie theater where moviegoers were guinea pigs on an “afterimage effect” that causes a glowing circle to appear in your mind, just like looking into the sun and closing your eyes immediately after. Which is what BMW did, they flashed a bright light threw their logo almost near the end of their commercial and asked the audience to immediately close their eyes. What they saw was a BMW image imprinted into their mind. This is nothing new, it’s called “subliminal advertising” and BMW has just given you a glimpse of how marketers get in the backdoor of the mind.
Marketers are always looking for the next “big innovation” that will change the field of advertising and elevate them to a step above their competition. This time the automotive company BMV was the innovative beneficiary of a brain changing competitive advantage. Known mostly for exuding luxury and performance, BMW’s advertisements are generally simple and to the point; that is until this commercial came out.
It was made for a movie theater where moviegoers were guinea pigs on an “afterimage effect” that causes a glowing circle to appear in your mind, just like looking into the sun and closing your eyes immediately after. Which is what BMW did, they flashed a bright light threw their logo almost near the end of their commercial and asked the audience to immediately close their eyes. What they saw was a BMW image imprinted into their mind. This is nothing new, it’s called “subliminal advertising” and BMW has just given you a glimpse of how marketers get in the backdoor of the mind.
The Year's Most Creative Advertising Ideas
From Procter & Gamble's new spin on men's body wash and deodorant to a pop-up store that serves Pop-Tarts sushi, here are the most creative advertising ideas of 2010.
Sometimes, all you need is a little creativity to turn something old and familiar into a fresh new hit.
That's exactly what did it for Old Spice. To revive a 72-year-old brand, Procter & Gamble ( PG - news - people ) tapped Isaiah Mustafa, the handsome former NFL wide receiver, to star in a campaign to appeal to women. Old Spice presented the chisel-chested Mustafa in ads as "The Man Your Man Could Smell Like," and the campaign went viral. P&G reaped 1.2 billion earned media impressions from the campaign, and Old Spice soared to the No. 1 spot in the U.S. male body wash and deodorant category. The insight that made it possible? Women, not men, do most male grooming purchasing.
Read More
Sometimes, all you need is a little creativity to turn something old and familiar into a fresh new hit.
That's exactly what did it for Old Spice. To revive a 72-year-old brand, Procter & Gamble ( PG - news - people ) tapped Isaiah Mustafa, the handsome former NFL wide receiver, to star in a campaign to appeal to women. Old Spice presented the chisel-chested Mustafa in ads as "The Man Your Man Could Smell Like," and the campaign went viral. P&G reaped 1.2 billion earned media impressions from the campaign, and Old Spice soared to the No. 1 spot in the U.S. male body wash and deodorant category. The insight that made it possible? Women, not men, do most male grooming purchasing.
Read More
Flying Machine Launches New Campaign
The campaign is conceptualized by Lowe Lintas. The agency has created 3 TVCs and print ad with the objective to make the brand more hip and relevant to today’s youth and resonate stronger with their outlook and attitudes.
Flying Machine belonged on the everyday-shelf of the youngster. What he slips into when he didn’t have to try too hard to dress-to-impress. When attractiveness lies in being himself – whatever that was, with all the quirks and imperfections. It’s a perfect choice for when “who you are” is more important than what you’re wearing.
Flying Machine belonged on the everyday-shelf of the youngster. What he slips into when he didn’t have to try too hard to dress-to-impress. When attractiveness lies in being himself – whatever that was, with all the quirks and imperfections. It’s a perfect choice for when “who you are” is more important than what you’re wearing.
Coca-Cola India Rolls Out Shadow Campaign
Coca-Cola India is all set to roll out the latest communication campaign ‘Shadow’ for brand Coca-Cola featuring Bollywood heartthrob and Coca-Cola Brand Ambassador- Imran Khan on mass media. Part of the global ‘Open Happiness’ campaign in India, this is the first ever campaign in the history of Coca-Cola India, which was first released on mobile phones and online media and is now being released on television. The campaign has already been downloaded and previewed by over 300,000 consumers and already has over 90,000 referrals online. The latest communication is targeted at the youth and reinforces the need to connect with other human beings in this lonely world.
Using visually exciting elements of shadow puppetry, the latest ‘Shadow’ film showcases how a bottle of Coca-Cola acts as a catalyst in making an instant connection between two strangers. The silent yet unique interaction of the two protagonists bridging the gap of urban isolation and connecting over a bottle of Coca-Cola – has been aptly captured and is best explained by the tagline ‘Coke Khule Toh Baat Chale’ (Coke Opens Up Possibilities).
Using visually exciting elements of shadow puppetry, the latest ‘Shadow’ film showcases how a bottle of Coca-Cola acts as a catalyst in making an instant connection between two strangers. The silent yet unique interaction of the two protagonists bridging the gap of urban isolation and connecting over a bottle of Coca-Cola – has been aptly captured and is best explained by the tagline ‘Coke Khule Toh Baat Chale’ (Coke Opens Up Possibilities).
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