Nike “I Am the Rules” Campaign

The only rules you should follow are your rules, says Nike in its new collaborative promotional project with Foot Locker, one of the most famous footwear retailers. The Ad is being...

LoGO TaLe: Design of the Nike Swoosh

In 1971 company founder Phil Knight was supplementing his modest income from his fledgling Blue Ribbon Sports, Inc., by teaching an accounting class at Portland State University....

Nike's Team kit is more "Green" this time

For the very first time, all of Nike's National teams will be wearing jerseys made entirely from recycled polyester. According to Nike, each was produced from up to eight recycled...

Show your Five: Nike's new Ad in UK

...

The Nike+ Human Race

As part of its new advertising campaign, marking the 20th anniversary of its legendary slogan "Just Do It", Nike introduced "The Human Race". The Race was a global 10 km race series...