Brand Profile: ESQUIRE magazine

ESQUIRE magazine started in the early '30s, in full Great Depression, when David A. Smart, Henry L. Jackson and editor Arnold Gingrich decided to create a fashionable men's magazine....

Brand Profile: American Girl

The company was established as Pleasant Company in 1984, founded by Pleasant T. Rowland, a former renowned educator and author of educational materials. When Pleasant T. Rowland...

Brand Profile: Glock

Glock handguns are used police and military forces worldwide, including the FBI, the U.S. Navy Seals (principal special operations force of the U.S. Navy). History: It all started...

Brand Profile: Alaska Airlines

The airline originated in 1932 when Linious "Mac" McGee started his own airline, McGee Airways. In 1934 they teamed up with Star Air Service, which at that time, with a fleet of 15...

Brand Profile: ETIHAD AIRWAYS

It all started in July 2003 when a royal decree by Sheik Khalifa bin Zayed Al Nahyan decided to create an airline of the UAE flag. The new airline would have to reflect the warm and...

100 Years Skincare for Life: NIVEA

NIVEA displays welcome consumers into the opening of the NIVEA 100 Year House at Grand Central Station on July 25, 2011 in New York City. NIVEA is a German brand owned by Beiersdorf...

Biz History: Harvey Nichols

Harvey Nichols, founded in 1813, is an upmarket department store chain. Its original store is in London. Founded in 1813 as a linen shop, it offers many of the world's most prestigious...

The Spirit of Ecstasy - Rolls-Royce

The Spirit of Ecstasy (famous flying lady mascot), the enigmatic mascot of Rolls-Royce Motor cars, has been carved to perfection and set atop the...

Mitticool - a product of Mansukhbhai

Mansukhbhai, a school drop-out, he has achieved a feat that many in the world envy today.  The...

Heinz tomato soup: 100 years

Heinz's product first went on sale in Fortnum & Mason, London's most upmarket department store in September 1910, the summer of Dr Crippen's trial for murder and at the...

Pinkerton National Detective Agency

Allan Pinkerton founded a detective agency in Chicago that originally gained fame for solving a series of train robberies and later became known for helping management break strikes...

Brand Profile: Victorinox

The Victorinox Swiss Army knife can be difficult to define, though there is no doubt that they are recognized worldwide as a symbol of talent, reliability and quality under the name...

East India Company to be revived

The East India Company, the world’s first and oldest multi-national brand, which is embedded in the hearts and minds of people across the globe, is being brought back to life as a...

Brand Profile: ELECTRONIC ARTS (EA)

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Brand Profile: GARNIER

History The story began when Alfred Armour Garnier, a young French chemist, created in 1904 the first branded product, a hair tonic that used natural ingredients (plant extracts),...

Once upon a time...

Lacoste is paying a tribute to its heritage by launching a lovely online pop-up book dedicated to the brand’s founder, René Lacoste. The online project features visual life-story...