FIFA World Cup, Brazil 2014: FIFA bans caxirolas

South African World Cup 2010 was marked by noisy environment and in that, the vuvuzelas played a major role. In fact, at the time, many including players and coaches, complained...

FIFA World Cup, Brazil 2014: Bayern Munich is the club that will bring more players to the World Cup

Which league and clubs have the most players at the 2014 World Cup?The World Cup sees football superstars who play all over the globe gather, but it is the Premier League that hoards...

Players hold bloody hearts in new World Cup ad for Adidas

Adidas sparked controversy over an ad campaign for the 2014 World Cup in Brazil which sees stars as the Spanish Diego Costa and Brazilian Dani Alves. Adidas have filmed a host...

World Cup history’s Top 10 goals

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FIFA World Cup, Brazil 2014: National Slogans

Alegeria Desert Warriors in Brazil Argentina Not Just A Team, We Are A Country Australia Socceroos: Hoppiwng Our Way Into History! Belgium Expect The Impossible! Bosnia &...

Toyo Tires is a New Premium Sponsor of AC Milan

Japanese tyre manufacturer Toyo Tires and Rubber has agreed to become a premium sponsor of Italian Serie A football club AC Milan. The deal will begin immediately and run through...

The key parts of the new Ferrari F14 T

The Ferrari F14T, which Fernando Alonso will drive this season, is characterised by a peculiar nose with a pronounced step and an open-pillar 'walrus' design. Leaving aside the...

Kohli named Room to Read Ambassador

Virat Kohli is a new global ambassador for ICC’s partnership with Room to Read, an international not-for-profit organisation that aims to promote literacy and gender equality in...

Emirates to sponsor Deccan Chargers

Emirates airline will be partnering with the team for the next three IPL campaign...

Pune Warriors get a new captain and jersey

Pune Warriors India has appointed Sourav Ganguly as their team captain. They will don new turquoise blue and silver color jerseys. Sahara India said that turquoise blue color...

BookMyShow.Com ties up with five IPL teams

Mumbai Indians, Kings XI Punjab, Rajasthan Royals, Pune Warriors and Delhi Daredevils are the teams. Bigtree Entertainment is the promoter of BookMyShow.Co...

Height of Brand Assoication: 'Official Apple Partner'

Washington Apples to be CSK’s official fruit (Only Appale) in IPL 2012. Washington Apple Commission is an industry initiated self-governing body made up of apple growers and packers...

It is official, Amul into 2012 London Olympics

The jewel of cooperatives Amul has agreed to sponsor athletes participating in the 2012 London Olympic. Amul produces milk and cheese which are source of energy for the athletes...

MasterCard renews Champions League sponsorship

MasterCard has signed a three-year sponsorship deal for the 2012–15 cycle of the UEFA Champions League, continuing UEFA's relationship with one of the world's premier global bran...

Bridgestone becomes title sponsor of WSH

Bridgestone, the world’s largest tyre and rubber manufacturing company, has come on board as the title sponsor of World Series Hockey (WSH), the biggest-ever hockey league in the...

Just before the IPL -2012, the Shahrukh Khan’s Kolkata Knight riders got a makeover. The new logo had been designed by Sophie Lutman of lambie-nairn agency. Talking about the new...

Messi become an EA SPORTS Ambassador

Argentine football star Lionel Messi has signed a multi year endorsement deal with Electronic Arts Inc to front its EA Sports FIFA Football franchise. The partnership will see Messi...

Long jump champion J.J. Jegede attempts jump over three Limited edition 2012 MINIs

Current England long jump champion and London 2012 hopeful J. J. Jegede attempts an exhibition jump over three Limited edition 2012 MINIs on September 28, 2011 in London, England....

Amul sponsors Sauber Formula 1 team for Indian GP

Asia’s largest dairy brand, Amul, said it would be the official partner of Switzerland-headquartered Sauber F1 team at the inaugural Indian Grand Prix, scheduled to begin from October...

AC Milan extend Nivea partnership

A.C. Milan and Infront Sports & Media, the club’s official advisor, have prolonged the partnership agreement with Nivea for Men for the upcoming season. Nivea for Men, a skin...