Allen Solly got a new look, 'Stag' logo

Allen Solly has adopted a contemporary version of the Stag as its new brand mark. The new mnemonic was first seen in their Coat of Arms. A true testimony to Allen Solly’s aristocratic British heritage, the Coat of Arms featured elements such as the Allen Solly Monogram, the Ram and the Stag, elements that represented the culture of the company and its products. The Ram was symbolic of the English wool industry and Allen Solly’s place within it while the Stag was representative of the city of Nottingham, wherein lays the brand roots.

Micromax gets a new brand identity

The punch logo has been developed through an extensive crowd sourcing exercise undertaken by Micromax, in association with Talent house India, inviting participants to submit their version of the logo and the logo will be revealed at the Micromax Asia Cup 2012, during the India vs. Pakistan match on Sunday, March 18, 2012.

The Top six logos were:

Animal Logo's & Trivia - Series 9

Eveready

Eveready Industries India, Ltd (EIIL) (previously known as Union Carbide India, Limited) is the flagship company of the B.M. Khaitan Group. The brand Eveready has been present in India since 1905.

A black cat jumping through the number "9" on a silver and red label distinguish the Eveready battery's classic 9-volt battery. This handsome creature is curled around a plastic bank, and is all black except for its white nose, white eyes and a white triangle of fur on its chest. Printed on its side are the words "Save with the Cat," and the Eveready battery logo.

Trivia:-

EIIL has the licence for the Eveready brand only in India, Bhutan and Nepal from Energizer Holdings. They created a new brand LAVA in 1999. 

In the mid-nineties, Eveready launched its first major advertisement campaign with the famous slogan "Give me Red". The advertising byline of the popular Red series of batteries is symbolic of the empowered urban lifestyle that the brand reflects. The company earlier roped Bollywood superstar Amitabh Bacchan which has been replaced by Akshay Kumar in the last year.

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Duracell

Duracell Bunny made his debut in 1973. The Bunny image was created to give an impression that Duracell batteries lasted much longer than ordinary batteries. 

Trivia:-

The Duracell Bunny campaign was launched in 1973 and predates the Energizer Bunny, which was created in 1989. 

There are following differences in appearance of Duracell Bunny and Energizer Bunny—

1. Energizer Bunny wears sunglasses, has larger ears, is a different shade of pink, and has a different body shape. 

2. Energizer Bunny is a single rabbit, while the Duracell Bunnies are a species. 

3. The Energizer Bunny is depicted with a drum, because the Duracell Bunny toys had drums.

Read more:
Animal Logos & Trivia - Series 2
Animal Logos & Trivia - Series 1
Animal Logo's & Trivia - Series 8
Animal Logo's & Trivia - Series 7
Animal Logos & Trivia - Series 6

AP Gets a New Logo

Here is what is different about the AP‘s new logo, unveiled today:

The “A” is slanted the opposite way.
The “P” has been raised to the same height as the “A”.
The letters are black instead of red.
There is a red bar underscoring the letters.
This was the Beginning

DC’s new logo

DC scrapped the "Spin" logo that they've used since 2005 and are moving into the digital age with a new logo to portray the variety of properties that they offer.

"We didn't want a static logo, but a living identity that could capture the power of our characters and storytelling," says Amit Desai, senior vice president of franchise management. "What is special about DC content is the notion of a dual identity. When you think about our DC Comics superheroes, there's a secret identity. When you think about Vertigo, it's this notion of good vs. evil in many of the stories. And so, in addition to flexibility, the new logo communicates this idea of dual identity: There's more than meets the eye. You have to take a closer look to understand the richness of our characters and stories."

Tainted history of the iconic Shell scallop logo

The iconic corporate logo used by Shell and the Nazis

By John Donovan

In 1904, the scallop shell or pecten replaced Shell Transport’s first marketing logo. In various forms it has remained in use ever since, becoming one of the best known corporate symbols in the world.
The above information is taken from the: “The beginnings“, which forms part of a shell.com online feature – “Our history” – covering Shell from its inception to the new millennium. A whole page is devoted to “The History of the Shell logo“ and there is more information on a downloadable document: “The History behind the Shell emblem,” in which this slogan appears:

“The Shell emblem – or Pecten – remains one of the greatest brand symbols of the 20th Century”

The authors of this judiciously selected online history have unsurprisingly neglected to mention the Nazi association with the pecten.
It was used by the German subsidiary of Royal Dutch Shell, Rhenania-Ossage, in the years before and during World War 2, when the company was in partnership with the notorious IG Farben, the German chemical company which produced synthetic gasoline by hydrogenation. IG Farben had championed the hydrogenation process since the 1920′s.
By 1939, synthetic gasoline covered nearly a third of oil consumption in Germany. Shell had a one-third stake in the Politz hydrogenation works.
Hermann Goering, a close friend of the Nazi leader of Royal Dutch Shell, Sir Henri Deterding, was commander of the German air force and in charge of the four-year plan to raise synthetic gasoline output to fuel Nazi military ambitions.
Following Hitler’s annexation of Austria and Czechoslovakia, Shell Group managing directors sanctioned Rhenania-Ossag taking over the Shell companies in those countries.
The Nazis continued to use the Shell pecten logo in Germany after the appointment of a Verwalter (administrator) for Rhenania-Ossag in January 1940. The Verwalter appointed a Shell Dutch Nazi general manager, J. H. W. Rost van Tonningen to a new pro-German board. He had previously held the post of Shell Group technical inspector visiting installations in Italy, Austria, Hungary, Yugoslavia, and Romania. Rost had developed a keen interest in fascism, joining the Dutch Nazi party. He was on one occasion suspended from work because of his political allegiance, before being reinstated, probably due to the influence of his brother, a prominent leader of the Dutch Nazi movement. Many employees of Royal Dutch Shell in Germany and the Netherlands were Nazis.
Hauptmann Eichardt von Klass, the former research director of Rhenania-Ossag, was appointed in January 1940 as Verwalter to manage Royal Dutch and had full powers to act on behalf of the concern in occupied Europe.

After the end of World War 2, Royal Dutch Shell regained control of Rhenania-Ossag and retained some of the same management who had helped to fuel the Nazi war machine.
Shell rehired former Shell employees who had been involved as Nazi party members in forced labor programs. Robert Finn, a senior employee of Rhenania-Ossag involved in the forced labor programme as a member of the Nazi party, became a director of a Shell Chemical company in Germany after the war.
Directors of IG Farben, which had used slave labor and supplied Zyklon-B gas to the Nazi death camps, were found guilty of war crimes.
The Shell pecten was used by the German Shell operating company Rhenania-Ossag, before, during, and after World War 2. No other global brand logo is as closely associated with the Nazis.

OCM introduces new logo

OCM India Limited, a leading men’s apparel fabric manufacturer & retailer of India and a part of WL Ross & Co. LLC, unveiled an image makeover with a fresh and new brand identity. This is the first version of OCM's brand revamp ever since the company's beginnings in 1924.

The new OCM brand identity was uncovered by Mr. SK Singhal, Chief Executive Officer, OCM India Limited, to stir up the evolution that company has gone through in last 86 years of its existence. Mr. Singhal joined OCM at the helm of affairs in March ’11 to take the company to next level with his visionary approach. Prior to this, he served the textile major Raymond for over 30 years.

Gem and Jewellery Export Promotion Council (GJEPC) has unveiled a new logo

The Gem and Jewellery Export Promotion Council (GJEPC) has unveiled a new corporate logo to represent the progress of the industry in the international arena as a provider of world class jewellery designs and establish brand India as a jewellery design destination.

Hero Motors new logo

India's largest two-wheeler company, Hero Honda, formally announced its new brand following its break-up with the Japanese major. The new Hero MotoCorp logo was launched at London's o2 arena.

Along with the brand relaunch, the company also launched two new products, the Maestro, a "masculine" scooter, and the Impulse, described as an "on-road; off-road" motorcycle.

Hinduja Global Solutions unveils new identity

Hinduja Global Solutions (HGS), the BPO arm of multi billion dollar Hinduja Group conglomerate, unveiled their new global corporate identity today. The new logo which comes to effect immediately will be the sole company identity homogenizing business vision across all geographies. It will be sported by all units of the company around the world, including the acquired entities.

The design of the new HGS logo was developed based on extensive research conducted in the markets the company serves. It emphasizes 'HGS', the acronym for Hinduja Global Solutions, giving the company an international brand identity, which is easier to pronounce and recall.

Henceforth, the company intends to use the acronym 'HGS' as its brand name.

Along with the new logo, the company also has launched its new corporate website, http://www.teamhgs.com. The website has a new look capturing the change that the brand has undergone over the last decade.

Lamborghini vs. Dal Toro: A Battle of the Bull

Iconic Italian luxury car manufacturer Lamborghini filed suit in U.S. District Court for the District of Nevada, Las Vegas against companies it claims are infringing its well-known bull-in-shield logo. The defendants in the suit are companies that operate Dal Toro Exotic Car Showroom, Dal Toro Merchandise Group, and Dal Toro Il

Gitanjali Group’s new corporate identity unveiled by Katrina Kaif

Bollywood actress Katrina Kaif unveiled the Gitanjali Group's new corporate identity and logo yesterday. The new look was created by JWT and is meant to reposition the group as a leading brand for luxury and lifestyle needs of consumers in India and other important consumer markets.

Force Motors to Launch Passenger Vehicles with a new Logo

Force Motors has announced its foray into the personal vehicle division with the launch of its new brand identity and the announcement of their SUV ‘Force One’. Lowe Lintas has worked on the new brand identity and the communication that will go on-air in the coming months.

Merck boosts brand recognition with new logos

Rupay, India's soon-to-be-launched domestic payments card gets its logo

R K Swamy BBDO has created a name and brand identity for a new Indian payment system, a brand belonging to the National Payments Corporation of India (NPCI). Christened RuPay, the brand is a pioneering attempt to help bring the multiple benefits of electronic payments to the masses.

The word RuPay is an amalgamation of the words 'Rupee' and 'Payment', and is meant to suggest a truly Indian identity, as it is an inclusive and affordable alternative to global payment systems such as Visa and MasterCard.

Hindware unveils new brand identity

HSIL Ltd, the group behind India’s leading ceramic brand Hindware, today announced a fresh identity for the iconic brand. Being one of the most trusted names in bathware for millions of customers across India, Hindware has suitably recognised their evolving perceptions and needs. In the past 50 years of its existence, Hindware has steadily developed into a brand which signifies utmost innovation and quality. The new identity reflects these values and the company is all set to position Hindware as a young, vibrant & contemporary brand which is representative of ‘Change, Positivity & Passion’ and in sync with what modern India believes in.

New corporate logo & the HD route for STAR India

STAR India has taken a big step on the hi-definition road. The company is taking five of its channels - Star Plus, Star Movies, Star Gold, Star World and Nat Geo - the HD way. And the effort, which STAR dubs as ‘Asli HD’, is HD at all stages. STAR’s content is shot, recorded and edited in HD and mixed for 5.1 Dolby surround sound.

A Sperm As The Logo

There is a new show company that is hoping to have sperm as the next great athletic show symbol.

Carlsberg rolls out new brand identity worldwide

Beer major Carlsberg is in the process of repositioning its brand identity and has invested significant amount in this exercise. The initiative is developed around engaging today's young customer base with its tagline 'That calls for a Carlsberg'. Likewise the brand's visual identity will also be modernised; distribution channels will be widened and a completely new range of packaging is being rolled out across more than 140 markets.

Carlsberg, arguably one of the world's premium beer brands, is getting its most significant makeover since the beer's origination in 1847. The brand's logo now carries three elements: the Brewer's Star, the Hope Leaf, and the inclusion of "Copenhagen 1847," indicating where and when the beer was first brewed. These three elements are together for the first time. New packaging is currently being rolled out this year across all 140 markets.

New Logo for Eurostar

Eurostar was launched in 1994, a tri-nation collaboration between Britain, Belgium and France, aimed at moving people quickly on trains, often at speeds up to 300 kilometers per hour, and in a tunnel 120 meters under the surface of the freezing cold English channel.

The previous logo's idea of three lines was of showing the presence of three nations.