Allen Solly got a new look, 'Stag' logo

Allen Solly has adopted a contemporary version of the Stag as its new brand mark. The new mnemonic was first seen in their Coat of Arms. A true testimony to Allen Solly’s aristocratic...

Micromax gets a new brand identity

The punch logo has been developed through an extensive crowd sourcing exercise undertaken by Micromax, in association with Talent house India, inviting participants to submit...

Animal Logo's & Trivia - Series 9

Eveready Eveready Industries India, Ltd (EIIL) (previously known as Union Carbide India, Limited) is the flagship...

AP Gets a New Logo

Here is what is different about the AP‘s new logo, unveiled today: The “A” is slanted the opposite way. The “P” has been raised to the same height as the “A”. The letters are...

DC’s new logo

DC scrapped the "Spin" logo that they've used since 2005 and are moving into the digital age with a new logo to portray the variety of properties that they offer. "We didn't want...

Tainted history of the iconic Shell scallop logo

The iconic corporate logo used by Shell and the NazisBy John DonovanIn 1904, the scallop shell or pecten replaced Shell Transport’s first marketing logo. In various forms it has...

OCM introduces new logo

OCM India Limited, a leading men’s apparel fabric manufacturer & retailer of India and a part of WL Ross & Co. LLC, unveiled an image makeover with a fresh and new brand identity....

Gem and Jewellery Export Promotion Council (GJEPC) has unveiled a new logo

The Gem and Jewellery Export Promotion Council (GJEPC) has unveiled a new corporate logo to represent the progress of the industry in the international arena as a provider of world...

Hero Motors new logo

India's largest two-wheeler company, Hero Honda, formally announced its new brand following its break-up with the Japanese major. The new Hero MotoCorp logo was launched at London's...

Hinduja Global Solutions unveils new identity

Hinduja Global Solutions (HGS), the BPO arm of multi billion dollar Hinduja Group conglomerate, unveiled their new global corporate identity today. The new logo which comes to effect...

Lamborghini vs. Dal Toro: A Battle of the Bull

Iconic Italian luxury car manufacturer Lamborghini filed suit in U.S. District Court for the District of Nevada, Las Vegas against companies it claims are infringing its well-known...

Gitanjali Group’s new corporate identity unveiled by Katrina Kaif

Bollywood actress Katrina Kaif unveiled the Gitanjali Group's new corporate identity and logo yesterday. The new look was created by JWT and is meant to reposition the group as...

Force Motors to Launch Passenger Vehicles with a new Logo

Force Motors has announced its foray into the personal vehicle division with the launch of its new brand identity and the announcement of their SUV ‘Force One’. Lowe Lintas has worked...

Merck boosts brand recognition with new logos

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Rupay, India's soon-to-be-launched domestic payments card gets its logo

R K Swamy BBDO has created a name and brand identity for a new Indian payment system, a brand belonging to the National Payments Corporation of India (NPCI). Christened RuPay, the...

Hindware unveils new brand identity

HSIL Ltd, the group behind India’s leading ceramic brand Hindware, today announced a fresh identity for the iconic brand. Being one of the most trusted names in bathware for millions...

New corporate logo & the HD route for STAR India

STAR India has taken a big step on the hi-definition road. The company is taking five of its channels - Star Plus, Star Movies, Star Gold, Star World and Nat Geo - the HD way. And...

A Sperm As The Logo

There is a new show company that is hoping to have sperm as the next great athletic show symbol....

Carlsberg rolls out new brand identity worldwide

Beer major Carlsberg is in the process of repositioning its brand identity and has invested significant amount in this exercise. The initiative is developed around engaging today's...

New Logo for Eurostar

Eurostar was launched in 1994, a tri-nation collaboration between Britain, Belgium and France, aimed at moving people quickly on trains, often at speeds up to 300 kilometers per...