Rio unveils logo for 2016 Games

The logo for the 2016 Olympics in Rio was unveiled Friday before more than 1 million New Year's revelers on Copacabana beach just before midnight.
The flowing symbol resembles three figures — orange, green and blue — embraced at the arms and in a flowing dance.

"The logo for Rio's 2016 Games conveys passion and transformation. The passion of all Cariocas and Brazilians for sport and celebration," said Carlos Nuzman, president of the Rio Olympic organizing committee, "Carioca" being a nickname for Rio's citizens. "And the transformation that the Games are already bringing to Rio and to Brazil."

Anil drops ADAG from corporate logo

Anil Ambani has dropped his name from the corporate logo for Reliance Anil Dhirubhai Ambani group, set up after the split of the Reliance empire in 2005.

The line ‘Anil Dhirubhai Ambani Group’, written under the logo, has made way for the just the company name. It will now on be known as the Reliance Group. The colour of the logo, too, has been changed from light blue to navy blue. And the red coloured arrow of the brand has been transformed to a triangle.
The design change has been done by Singapore-based Bonsey Design.

Metro Logos of the World

Call it the metro, subway or tube, the underground rail system is one of the hallmarks of any big city. A website devoted to the mode of transportation, Metrobits, compiled all the subway logos from cities around the world.

Velcro hook and loop fasteners revitalize its brand identity

Building on its heritage of over 50 years as a global leader in fastening systems, the Velcro Companies - the business behind the original VELCRO Brand hook and loop fastener - has completed an exciting revitalisation of its brand identity.

The fresh, modernised branding includes a revamped logo design, which draws upon elements of the company's original logo, used for half a century. The revived brand will be consistent across all marketing communications, including packaging, brochures, corporate literature and printed collateral to be enhanced with the new-look throughout 2011.

Having reached the 50 year landmark, and in a move to facilitate global consistency, the decision was made to refresh the brand and introduce one, individual logo to be used across both consumer and business-to-business units globally. Prior to the rebrand several variations of the brand were utilised across international regions; these will now make way for the new corporate identity generating true global alignment.

Russia 2018 FIFA World Cup bid logo

Google Picks Rosa Parks Over World AIDS Day, World Still Spinning

Google paid tribute to Rosa Parks today with an illustration of a group of multi-shaded children running off a school bus, showing just how far we've come in only 55 years (can you believe it?). Fifty-five years ago today, Rosa Parks refused to give up her seat for a white passenger, leading to her arrest that started the 381-day boycott of the Montgomery, Alabama bus line, changing history forever.
Heroic doesn't even begin to describe this woman's actions. And it's wonderful that Google would honor her with the most sacred of all technological symbols: the Google Doodle.
The Google logo, which is what millions of folks see every day when they start up their Internet, has been the topic of much discussion, the stuff a techie geek's dreams are made of. But some are crying foul over this particular Doodle. Well, it's because Google seems to have paid no attention World AIDS Day. Alas, not a single red ribbon appears anywhere on the Google homepage. No mention of AIDS of any kind!
But guess who did?

Fiat Splits, Gets Two New Logos

Back in mid-September, Fiat shareholders approved Sergio Marchionne's plan to demerge Fiat’s cars from its industrial business, that will be completed on January 1st, 2011. Fiat's car and engine business, which also includes the Lancia and Alfa Romeo brands, as well as a 20% stake in Chrysler Group LLC, will be separated from its Iveco trucks unit, which manufactures farm and construction equipment.



The breakup will spawn two separate groups, Fiat SpA which will concentrate on the passenger cars market, and Fiat Industrial SpA incorporating the firm's truck, commercial vehicles, agricultural and construction equipment.

The Italian company today published the logos for the new-born companies. Fiat SpA is to be identified by a logo displaying the word Fiat in tall, condensed blue lettering on a white background. The new logos were created in response to the need to differentiate the automobile group from the product-related brands, reinforcing the parent company's role in the management of a multi-brand group.

The graphic design was intended, in particular, to create a visual identity which portrays the strong link between past and future. This has led to the reinterpretation of an iconic logo from the past, which is also strongly evocative of the modern and innovative. Fiat Industrial SpA group will have a logo with burnt gold lettering on a company's traditional blue background.

The two new logos are designed by Robilant Associati and will replace the current Fiat Group logo that the company adopted in October 2005.

HDFC Standard Life's New Brand Identity

HDFC Standard Life, the life insurance venture between HDFC and Standard Life of the United Kingdom, has given itself a new identity. Thus, it has shortened its name to HDFC Life. There’s a new logo which looks like a picture frame. The house colours have changed from yellow and green to blue and red — HDFC colours. A new campaign created by Leo Burnett and directed by E Niwas.

LoGO TaLe: British Telecom

The famous BP ‘piper’ logo has a hidden concept. The ‘listening/speaking’ idea in this logo symbolizes one person (in red) listening and another (in blue) speaking.

LoGO TaLe: Transport Corporation of India

The new company logo has been given a spiral effect. It has been taken from the old triangle to show TCI's metamorphosis. The colour palette – yellow and black has been chosen to reflect the philosophy of customer responsiveness and progress. The chrome yellow represents friendship, optimism, warmth and energy. This contrasts with the black shadows, which signify stature, authority and boldness.

LoGO TaLe: India Post

At first glance, it appears to be an envelope. A closer look reveals the bold strokes which give the impression of a flying bird. Though there has been a departure from the straight lines in the earlier logo, a certain element of continuity can be seen. The wings, which act as the anchoring element, have been retained, but the treatment is different.
According to an O&M, red has been chosen for its traditional association with the postal service. The colour also embodies passion, power and commitment. Yellow communicates hope, joy and happiness.

Old Logo

LoGO TaLe: Saraswat bank

The logo is an adaptation of a hexagon, made to look like two protective hands placed over each other, as though “guarding” its customers and their savings. It makes use of red (known for warmth and auspiciousness) and yellow (symbolising wealth, dynamism, sunshine and optimism). Further, the colours are brighter in the centre of the design and create a halo effect.
The two hands are placed with a gap in between, which is shaped like a bolt of lightning, once again a symbol of dynamism and energy. The logo, at a subliminal level, looks like an ‘S’ (for ‘Saraswat’). Astrologically, the yellow and red combination is a union of Mars and Jupiter, which is considered to be auspicious (‘Raj Yog’).
Old Logo

LoGO TaLe: Bharti

The logo was designed by JWT and presents Bharti in indigo and orange (the earlier logo was in black and orange), with three arrows embedded in it. According to the official communiqué, the new logo is youthful and reflects Bharti’s multidimensional character and avenues for growth. The indigo stands for depth and the orange, for youthful passion and energy. The arrows stand for movement that extends beyond boundaries and symbolise swiftness, precision and accuracy.

LoGO TaLe: Discovery Kids

Discovery Kids launched in September 1996, owned by Discovery Communications with programming for children education and with an emphasis on real-life adventures, nature, science and wildlife from all over the world has changed its logo.

It has transformed itself from programming service to little plastic dinosaurs to night goggles. To extend its  merchandise Discovery Communications partnered with toy maker Hasbro to roll out The Hub.

Trivia:-

• In 2002, Discovery Kids aired its first reality show called 'Endurance'.
• In between 2002 and 2006, Discovery Kids partnered with NBC which came to an end when later came out with Qubo.

Animal Logos & Trivia - Series 6

Bacardi

Don Facundo Bacardi Masso, a wine merchant emigrated from Spain to Cuba in 1829 where he find that their popular drink namely the rum was of a dark, rich but not refined properly. He experimented and came out with a light, smooth and flavorable drink which he named Bacardi Rum.

Trivia:-

In 1862, Facundo Bacardi bought a tin roof distillery in Santiago de Cuba where a great number of fruit bats resided under the roof of this distillery, which are considered to be a good luck omen in Cuban mythology. From there on the image of the bat is appearing on the brand’s logo.

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The laughing cow (French: La vache qui rit)

It was launched by Leon Bel & Jules Bel in 1921 is a brand of cheese products made by Fromageries Bel.

Trivia:-

The original La Vache qui Rit had no laugh and it wasn't red and didn't wear the tiny cheese earrings. The Laughing Cow was registered as a trademark by Leon Bel in 1921, making The Laughing Cow. In 1924 his friend Benjamin Rabier, created and designed a laughing cow caricature for the packaging which has continued to this very day. 

LoGO TaLe: McDonald

The McDonald's Golden Arches logo was introduced in 1962. It was created by Jim Schindler to resemble new arch shaped signs on the sides of the restaurants. He merged the two golden arches together to form the famous 'M' now recognized throughout the world. Schindler's work was a development of the stylized 'v' logo sketched by Fred Turner, which was conceived as a more stylish corporate symbol than the Speedee chef character that had previously been used. The McDonald's name was added to the logo in 1968.

The New United-Continental Logo

United's name and its Chicago headquarters will survive the tie-up, but not the "tulip," the giant Saul Bass-designed "U" that has graced United's jets for nearly 40 years.

By borrowing elements from both carriers, United and Continental are breaking with the recent precedent of adopting the name and brand of the larger carrier. Delta Air Lines' corporate identity and onboard service survived its 2008 merger with Northwest Airlines, while America West Airlines executives dropped their brand for the better-known US Airways following their 2005 acquisition of the struggling carrier.

Animal Logos & Trivia - Series 5

Lacoste, famous apparel company known for its tennis t-shirts, founded in 1933 by a tennis player, Rene Lacoste as La Chemise Lacoste in with André Gillier.

Trivia:-

The green crocodile in its logo also has a tennis background. In his playing days, U.S. press nicknamed Rene Lacoste as 'The Crocodile' when he won a bet with the French Davis Cup team's captain.

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The project of Firefox was started as an experimental branch of the Mozilla by Dave Hyatt, Joe Hewitt and Blake Ross. It has undergone several name changes from Phoenix to Firebird, and finally on 9-2-2004, it became Mozilla Firefox.

Trivia:-

Its logo features a fox around a blue globe. The original logo was designed in 2004 by Jon Hicks, based on a concept from Daniel Burka and sketched by Stephen Desroches. Daniel Burka's concept was partially inspired by a piece of artwork found in his childhood bible.

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Sky challenges Skype over logo

BSkyB is challenging internet telephone service Skype over attempts to register its bubble logo trademark because it is concerned it could be confused with Sky.

The broadcaster has opposed Skype's trademark applications in the European Union, Norway, India and Brazil.

LoGO TaLe: Design of the Nike Swoosh

In 1971 company founder Phil Knight was supplementing his modest income from his fledgling Blue Ribbon Sports, Inc., by teaching an accounting class at Portland State University. There he met Carolyn Davidson, a graphic design student, who was working on a drawing assignment in the hallway. Knight offered to pay her a couple of bucks an hour if she would do some design work for his small company.
According to Davidson, Knight wanted a design that suggested movement. She let flow the creative juices and came back to him with numerous designs.
None captivated his imagination. However, Knight was staring down a deadline. Shoe boxes in Mexico were waiting to be printed. He needed a logo. He needed a decision. So he grabbed her rendering of the Swoosh, telling Davidson, "I don't love it, but it will grow on me."
Being fresh out of school with a design degree, and hungry for work, Davidson submitted her bill for $35 for the Swoosh design. She continued to design for the newly renamed company Nike, including ads, brochures, posters and catalogues. The company's growth was exponential, and there came a point when her one-person design shop was too small to handle Nike's advertising needs. Nike and Davidson agreed it was time for a full-service ad agency.

But the Swoosh creator didn't just ride off into the sunset. Davidson got a telephone call one day in September 1983, inviting her to have lunch and touch base again with a few of the people she used to work with at Nike, including Knight. When she arrived, much to her surprise, she was greeted with a catered lunch and was presented with a gold Swoosh ring embedded with a diamond. She also received a certificate from Knight and an envelope containing Nike stock. How much stock remains a secret between Knight and her. And we're fairly certain that the Swoosh grew on Phil.