The logo was designed by JWT and presents Bharti in indigo and orange (the earlier logo was in black and orange), with three arrows embedded in it. According to the official communiqué, the new logo is youthful and reflects Bharti’s multidimensional character and avenues for growth. The indigo stands for depth and the orange, for youthful passion and energy. The arrows stand for movement that extends beyond boundaries and symbolise swiftness, precision and accuracy.
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