Lacoste is paying a tribute to its heritage by launching a lovely online pop-up book dedicated to the brand’s founder, RenĂ© Lacoste. The online project features visual life-story of one of the most important figures in tennis history, starting from his early years.
The story is split into 6 chapters, and each of them tells (in English) about really notable events in the biography of the brand’s founder and the label itself as well.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwQCRLee60gR-VPlR6-G_c7cj5WC1QI5706eKtRPR91RlT0P7RYeeWZtjQo6-g6vAZuZX18BVYpQDwefO9Ah_tSjrQiTvuhx-0UnhfbNZd1J4vIl9ODcFANapVT1MV4dIiDEMdDQ/s320/lacoste_popup_book_02.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivfm6mN6M8yk5trD52VTZUuzevucCbowVjY2HpT-x8r2rveV428J9Up8GBtUSdzCi8sJDz9MSTONhVgumofpYPqzS19rh1wdLdVUq0mvTP_tiWXrcy88PVLQTUYEotS7WQpnPgVg/s320/lacoste_popup_book_03.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibKlEjUNajoGBV9stz6t9Pl2Q9E-8wL8mJDdM8gpHmmFL2Z2tyxswA0i9uhPlrF-ihZasTbDzRW5qLPm1UIH5GBDFNZlscZLAKrhTJ8e_r27LevQeHySYLwIfe6_08EYJxImzbBw/s320/lacoste_popup_book_04.jpg)
Post a Comment