From BizDom Blog
Showing posts with label Ads. Show all posts
Showing posts with label Ads. Show all posts
Boroplus's Safed Teeka
The new Emami Boroplus TVC takes off from the traditional Indian belief of putting a black spot ("kaala teeka") to ward off the evil eye. The ad has been created by Everest Brand Solutions.
Directed by filmmaker Raj Kumar Hirani, the ad features people from all parts of the country (including Amitabh Bachchan) putting one white spot of Emami Boroplus on their cheeks. The commercial ends with the message that just like Indians use a black spot to protect themselves from the evil eye, they should use Emami Boroplus to protect their skin from the effects of winter
Lenovo ad rest on Pester power
Kids are dependent on their parents for pocket money, and now the truth is shown in a new campaign by Lenovo for its line of personal computers.
According to Rahul Agarwal, marketing director (Acting) and executive director, Key Account Business (KAB) and Think CoE, Lenovo India, “Based on our research, we discovered that nearly 60 % of household PC purchases are undertaken by Indian youth (18–24 age band), supplemented with their parents’ consensus.”
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According to Rahul Agarwal, marketing director (Acting) and executive director, Key Account Business (KAB) and Think CoE, Lenovo India, “Based on our research, we discovered that nearly 60 % of household PC purchases are undertaken by Indian youth (18–24 age band), supplemented with their parents’ consensus.”
Would you like to contribute on Bizdom: Send your GYaan at bizdomonline@gmail.com
RBI's ad
The ad has been developed in order to raise awareness about the authenticity of various bank notes. Different states and different situations have been used in the film to deliver the message. The music and lyrics for the film has been created by Gulzar.
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Cadbury's “Shubh Aarambh” continued
Cadbury Dairy Milk has launched a new commercial under the umbrella of the “Shubh Aarambh” campaign which is based on the concept of the Indian tradition of having something sweet before every auspicious occasion, with the belief that it leads to a favorable outcome.
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