Boroplus's Safed Teeka

The new Emami Boroplus TVC takes off from the traditional Indian belief of putting a black spot ("kaala teeka") to ward off the evil eye. The ad has been created by Everest Brand Solutions.

Directed by filmmaker Raj Kumar Hirani, the ad features people from all parts of the country (including Amitabh Bachchan) putting one white spot of Emami Boroplus on their cheeks. The commercial ends with the message that just like Indians use a black spot to protect themselves from the evil eye, they should use Emami Boroplus to protect their skin from the effects of winter