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Nike “I Am the Rules” Campaign

The only rules you should follow are your rules, says Nike in its new collaborative promotional project with Foot Locker, one of the most famous footwear retailers.

The Ad is being directed by Berlin-based music video directors Alex & Liane, stars the French world champion female boxer Ingrid Graziani and Arsenal footballer Andrey Arshavin, among otherathletes, designers, DJs and ‘sneakerheads’.

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