The brand, which is overseen by GlaxoSmithKline Nutritional Healthcare, has created the range alongside athletes and scientists. The company hopes that in addition to serious athletes, the range will grow the sports nutrition sector by attracting more women and appealing to novices.
Their deal with Chelsea will run for the next three seasons and Lucozade Sport scientists will also work with Chelsea’s backroom staff at the training ground in Cobham.
Lucozade Sport has strengthened its presence in elite football by agreeing two new partnerships with Premier League clubs Arsenal and Liverpool.
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