Brand Ambassador -Sachin Tendulkar: Kaspersky Lab

Kaspersky Lab recently announced that it has appointed Sachin Tendulkar as its brand ambassador, starting October 2011.

Brand Ambassador -Karan Johar: Lloyd

Bollywood Director Karan Johar has joined hands with Lloyd to promote its 5 new models in LED series including 3D LED TV in 55 inch screen size.

Brand Ambassador -Katrina Kaif: Wrigley’s Doublemint

Wrigley India has signed Bollywood actor Katrina Kaif as brand ambassador for Wrigley's Doublemint chewing gum. With the association, the brand aims to portray an image of fresh blend of spirit, success and attitude.

The concept of 'Freshness giving you an edge' is at the crux of the entire communication strategy for the new Doublemint campaign.

Brand Ambassador -Sonali Bendre: Vi-John

FMCG firm Vi-John Group on Monday said it has roped in Bollywood actress Sonali Bendre as the brand ambassador of its hair oil brand 'Almond Drops'.


The company, which offers personal care, skin care and cosmetics, said the actress has joined its line-up of other celebrity endorsers, including Shah Rukh Khan and Bipasha Basu. Vi-John sells a range of skin and hair care products apart from oral care products and perfumes.

Brand Ambassador -Kareena Kapoor: Lakme

Kapoor babe has now been signed up as the brand ambassador of the cosmetic major Lakme.

Brand Ambassador - Prachi Desai : SOFY Side Walls

Bollywood actress Prachi Desai has been roped in as the brand ambassador for SOFY Side Walls, Japan’s leading sanitary napkin brand.

Brand Ambassador - WCD Ministry : Aamir Khan

Actor-producer Aamir Khan named the brand ambassador of the Women and Child Development Ministry for spreading the message of curbing malnutrition among children.

Brand Ambassador - Sonakshi Sinha : D'Damas

"D’damas, which is the only brand in the country having distinct sub-brands, also unveiled its new campaign. It takes the brands current positioning of ‘Celebrate Always’ forward with a fresh and more relevant execution and imagery, personified by Sonakshi Sinha," said an official spokesperson.

Brand Ambassador - Sebastian Vettel : Infiniti

The luxury care maker of Japan Infiniti has signed Formula One World Champion Sebastian Vettel as its first ever Global Brand Ambassador. The collaboration with Sebastian Vettel comes two months after Infiniti announced a partnership with the Red Bull Racing team. 

Karan Johar is UK's new tourism ambassador

His love for London is well known and now Bollywood filmmaker Karan Johar has been named the goodwill ambassador of VisitBritain, UK's national tourism agency.

The filmmaker who shot his first two films, Kuch Kuch Hota Hai and Kabhi Khushi Kabhi Gham in the UK, is the face of a 100 million pound programme aimed to attract visitors from all over the world to the country.

Brand Ambassador - Dia Mirza : Body Shop

Actress Dia Mirza named the brand ambassador of Britain-based personal care products retailer The Body Shop. This is the first time the brand has appointed anyone to promote their products in India.

David Smith, Asia Pacific managing director, The Body Shop, feels this is the right time to create awareness about the brand, which is known for it's eco-friendly product range. " India is one of the fastest growing markets for our group. To reach out to our new customers, we are adapting ourselves in every ethical way. This step will take the brand to the next level," Smith told IANS. The company, a 100-percent subsidiary of French cosmetics giant L'Oreal, was introduced in India four years back and today they have around 65 stores in 25 cities. 

Brand Ambassador - Gwyneth Paltrow : Coach

Gwyneth Paltrow has landed her newest job yet and that’s being Coach’s ambassador, a brand well-known for its luxury leather goods, especially the bags.

Reed Krakoff, the company’s president and executive creative director said that Gwynie is a “natural choice… she embodies the spirit, energy and elegance of the Coach brand.” Agreeably, she does have a natural elegance in her and Gwyneth is also one stylish lady.

Brand Ambassador - Bipasha Basu and Shriya Saran : United Biscuits

United Biscuits, the world’s third largest producer of biscuits has signed on Bollywood Superstar Bipasha Basu and leading South Indian actor Shriya Saran for endorsing its flagship brand McVitie’s in India. 

Jayant Kapre, President, United Biscuits India said, “United Biscuits stands for its commitment towards offering the highest quality, healthy and best tasting products to its customers. With this association the brand will convey that McVitie’s wide range of products is the top choice for people who choosesmarter ways of living, by combining great taste with healthier products.We feel privileged to have iconic celebrities like Bipasha, and Shriya representing the McVitie’s brand as both share an immense passion for a healthy lifestyle, andembody great values that are a great fit with the brand.The market is growing at a very fast pace and shows tremendous potential in the biscuit category. Both the celebs have mass appeal and we are confident that this will further strengthen the brand’s image and will help us to reach out to more consumers.” 

Brand Ambassador - John Abraham : SkyBags

Skybags, a division of VIP Industries, has launched their latest collection in the Indian market and roped in John Abraham as brand ambassador. 

“Skybags has been launched with John Abraham as its brand ambassador bringing to the forefront its attributes of style and fashionability. John’s attitude, fashion sensibilities and style perfectly mirrors the brands’ attributes, thus making him the apt choice,” Manish Vyas, Vice President - Marketing, VIP Industries said. 

Brand Ambassador - Kalki Koechlin : Micromax Mobiles

Kalki Koechlin has been now been signed up as the brand ambassador of Micromax Mobiles.

Brand Ambassador - Manish Pandey : Indigo Nation

Indigo Nation signs on Indian cricketer and T20 favourite Manish Pandey as Brand Ambassador

Indigo Nation has constantly pushed the boundaries of stylish dressing and the brand baseline ‘young like that’ simply reinforces it. Choosing Manish Pandey as its brand ambassador, also reiterates the brands’ association with cricket over the last couple of years. It is truly, the coming together of fashion and cricket. Both of which play vital roles in the life of the young Indian male.

Bytes:-

Indigo Nation is the brand from the house of Indus-League Clothing Ltd, which is a unique brand lifestyle marketing firm headquartered at Bangalore. 

Brand Ambassador - Ranbir Kapoor : Tata DoCoMo

Tata Teleservices Ltd (TTSL) mobile GSM brand Tata Docomo (Docomo) announced Bollywood actor Ranbir Kapoor as its brand ambassador. 

Docomo’s new campaign ‘Make it simple, silly" 

He is the first brand ambassador that Docomo has signed on since it started operations and his tenure initially will be for two years. 

 

Brand Ambassador - Kareena Kapoor : LAVIE

Kareena Kapoor has just been signed on as the brand ambassador for LAVIE, the fashionable range of trendy and stylish handbags for women.

The concept of the campaign – ‘Me, Myself, I’

Bytes:-

Lavie is the In house brand of Planet Retail. Some of the other premium International brands brought into India, by Planet Retail, include Accessorize, GUESS, Nautica, NEXT and DEBENHAMS.