Facebook Inc. has introduced a new advertising program that will take users "likes," check-ins and other actions and make them into revenue-producing advertisements.
The program would put Facebook users' posts on the right column of Facebook screens, which is set aside for targeted ads, and the posts would get a "Sponsored Story" label.
The tool would, for instance, give regular check-ins greater visibility and ensure they don't disappear as fast as the regular feed.
There are now four types of sponsored stories:
Likes: When people like something on your page, which can be used in an advertisement.
Wall Posts: Same goes for wall posts. Anything posted on a wall is open to be sponsored.
Check-ins: When people use Facebook Places to check in to a location, that information can be displayed in an advertisement. As Advertising Age noted, "If Starbucks buys a 'sponsored story' ad, the status of a user's friends who check into or like Starbucks will run twice: once in the user's news feed, and again as a paid ad for Starbucks."
Custom apps: Interactions taken on custom applications -- for example, taking a quiz or poll can be sponsored.
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