Coke is all set to launch a new global marketing campaign “Open Happiness,” The new tagline would replace “The Coke Side of Life,” which is been in use since 2006. This new theme arose from a six-month “Project Next” spearheaded by their chief executive Muhtar Kent and global marketing officer Joe Tripodi.
Coke’s taglines in the past
Open Happiness (2009)
The Coke Side of Life (2006)
Life Tastes Good (2001)
Always Coca-Cola (1993)
Can't Beat the Real Thing (1990)
Red, White and You (1986)
Coke Is It! (1982)
Have a Coke and a Smile (1979)
I'd Like To Buy the World a Coke (1971)
It's the Real Thing (1969)
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Coke’s taglines in the past
ReplyDeleteOpen Happiness (2009)
The Coke Side of Life (2006)
Life Tastes Good (2001)
Always Coca-Cola (1993)
Can't Beat the Real Thing (1990)
Red, White and You (1986)
Coke Is It! (1982)
Have a Coke and a Smile (1979)
I'd Like To Buy the World a Coke (1971)
It's the Real Thing (1969)
open happiness?
Are they serious? The rest of the slogans I'm okay with, but “open happiness” is a joke. I recently saw a commercial where a family was sitting at the dinner table, all with images floating in front of their faces representing that they were off in their own virtual worlds. The son was playing video games, the daughter was texting friends, and the father was watching either the news or porno, until... the mother cracked open a delicious 2L bottle of coke, when they all came back to “reality” and enjoyed their coca cola together. They want us to believe that she literally opened “happiness”, because we all know highly sugared and caffeinated beverages are exactly what we go to work and strive for. I'd have an easier time believing this commercial if it was an ad for cocaine..