The renovations, unveiled late Monday as part of a major overhaul, allow StumbleUpon's 20 million users to be more specific about their interests so they won't have to wait as long for the service's technology to figure it out.
While StumbleUpon is getting a face-lift and adding some boldfaced names, it isn’t changing any of its back-end technology: Users will still “stumble” from site to site, which will be served up to them based on StumbleUpon’s algorithm that factors in interests, likes and your friends’ interests.
StumbleUpon founder and CEO Garrett Camp said the redesign was spurred by feedback the company was getting from users in focus groups
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