Levi's which has already generated plenty of buzz with its Levi's Water20 by pledging to wash jeans less, take shorter showers and adopt better laundry habits.
Now, Levi's says it will donate $250,000 to Water.org through this initiative, which will provide at least 200 million liters of water to communities in need.
Prizes for the game, which runs through April, include free jeans, as well as a shot at a trip to a community receiving access to clean water from Water.org, so the winners can "experience firsthand the excitement and joy of community members as their lives are forever changed."
Water.org, founded by actor Matt Damon and environmentalist Gary White, says one in eight people lack access to safe water, 2.5 billion don't have a toilet, and four million people die each year from preventable, waterborne diseases.
Now, Levi's says it will donate $250,000 to Water.org through this initiative, which will provide at least 200 million liters of water to communities in need.
Prizes for the game, which runs through April, include free jeans, as well as a shot at a trip to a community receiving access to clean water from Water.org, so the winners can "experience firsthand the excitement and joy of community members as their lives are forever changed."
Water.org, founded by actor Matt Damon and environmentalist Gary White, says one in eight people lack access to safe water, 2.5 billion don't have a toilet, and four million people die each year from preventable, waterborne diseases.
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