Godrej FairGlow has launched an activation programme - ‘No Samjhauta’ campaign - to encourage non-users into sampling the soap. Over the next few months, customers from across major cities in Maharashtra and Punjab will be encouraged to swap their ordinary beauty soap with FairGlow.
The company has roped in television actress Surveen Chawla and Marathi actress Tejaswini Pandit to promote the campaign.
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