PlayUp, global leader in live and interactive social mobile gaming, announced aggressive plans to capture the Live Gaming segment in India with the launch of exciting and innovative products for cricket aficionados in a glittering ceremony in the national capital today. The products PowerUP, Next Wicket and 6UP along with new redemption engine PSX (Players Exchange) were unveiled by Steve Waugh, Rajat Kulshrestha, Jiah Khan and Mandira Bedi. PlayUp products will be live over the ICC World Cup 2011 to be held in the sub-continent and are all set to take the cricket excitement in India to the next level.
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