Looks like the new year is going to be an absolute Dabangg for Salman.PepsiCo India, appointed Bollywood superstar Salman Khan as the brand ambassador for its popular drink Mountain Dew. Interestingly, this is the first time that a brand ambassador has been appointed for Mountain Dew.
According to the company Mountain Dew's image of Darr Ke Aage Jeet Hai' synchronizes well with Salman Khan philosophy and he has a strong national appeal.
What is even more interesting is Salman used to endorse for Thumps Up owned by Coca Cola,at a time when SRK used to endorse Pepsi.However, we had last seen SRK endorsing Sprite owned by Coca Cola and now we have Salman endorsing Dew owned by Pepsi,Are these indications of cola war entering the era of Khan war (SRK Vs Salman ) we will wait and watch.....
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