Levi’s Soundwash—Music Helps Denim Be Cleaner

Hong Kong and Levi's Hong Kong has invented a new way for youth audiences to express themselves with Soundwash, a concept developed for its Square Cut collection featuring five new styles of jeans.

Soundwash is a multi-dimensional interactive brand and music experience that lets the audience choose their favorite jeans style and then "Soundwash" the jeans to their favourite style of music including rock, hip hop and canto pop across multiple platforms.