Indian Beverage Association

Leading Indian companies with direct and allied interests in the non-alcoholic beverage industry have come together to form the Indian Beverage Association (IBA).
These companies include Dabur India Ltd, Red Bull India Pvt Ltd, Tetra Pak India Pvt Ltd, Pearl Drinks Ltd, Bengal Beverages Ltd, Jain Irrigation Systems Ltd, Coca-Cola India and Pepsico India Holdings Pvt Ltd. The Indian Soft Drinks Manufacturers Association (ISDMA), represented by the two cola companies, is also being merged with the IBA. IBA is the first such industry organisation in India.
It intends to act as a common voice for the non-alcoholic beverage industry and play an increasingly significant role in the growth of this sector. It will help members deal with challenges such as complying with the food safety authority guidelines, double taxation, VAT, state-level controversies like allegations of water depletion, sugar imports, spurious drinks and more.