Hindustan Unilever has roped Shah Rukh Khan as the brand ambassador for its Pepsodent toothpaste. The campaign is called as “Papa & Pappu” that would encourage fathers to spend quality time with their children and make brushing more fun.
The campaign revolves around two characters, Papa (played by Shahrukh Khan) and Pappu (played by child actor Keval), a father and son duo who make brushing enjoyable and exciting.
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