SimplyMarry.com, a matrimonial site, from The Times Group, in association with Sunday Times Matrimonial, has launched the concept of HUM=TUM (which means Me=You), through a series of ad campaigns that will run on SimplyMarry.com, Sunday Times Matrimonial, and across Times network websites.
HUM=TUM : The Equality Manifesto Campaign talks of the practical scenario of a married couple in a metro, in a beguiling manner, reinforcing the brand promise that finding the perfect match in the city is easy with SimplyMarry.com.
The ad communication highlights the basic characteristic attributes of a modern man and woman and their typical way of thinking about issues. The campaign provides tips on understanding future life partners better, and finding a perfect soulmate.
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