Bizdom

Hum Dono

Evergreen actor-filmmaker Dev Anand's classic 'Hum Dono' starring him in a double role opposite actresses Nanda and Sadhana is all set for a worldwide theatrical release in colour on February 4 2011.

"This is the 62nd year of Navketan Films... I have received a lot of love from my fans for a long time. 'Hum Dono' was a craze when it released. Lots of people were requesting to release the coloured version of the film for a long time. Wherever I go, people talk to me about the film... Its nostalgic. I am releasing the coloured version of the film for all my fans," Dev Anand said.

Trivia

'Hum Dono' was the last black and white film of Navketan Films that has produced cult films like 'Baazi', 'Guide', 'Prem Pujari', 'Tere Ghar Ke Saamne' and 'Hare Rama Hare Krishna'.
Hum Dono is a 1961 Hindi film produced by Dev Anand and Navketan films. Written by Vijay Anand, the film is directed by Amarjeet.

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Avon Launches Year-long 125th Anniversary Celebration

Award-winning actress and Avon Global Ambassador Reese Witherspoon joined Avon Chairman and CEO Andrea Jung to launch the company’s 125th Anniversary year through 16-city “Avon Believe World Tour”, to celebrate the company’s heritage and belief in its mission to empower women.
Avon’s new $1 million commitment is in addition to the company’s previously announced financial donations to other major partners in global efforts to stop violence against women including: the United Nations Trust Fund to End Violence Against Women; Vital Voices and the US State Department to establish the Global Partnership to End Violence Against Women; and Cornell University Law School for the creation of the Avon Global Center for Women and Justice.

Amkette unveils new corporate positioning and logo

Amkette has adopted a new orange color logo with the letter 'A' that represent a stylish 'at the rate' which reinforce its new image as a modern, technology driven, and consumer-friendly company. The color orange is used to associate with 'freshness'. Fresh in this context means innovation and aesthetics, two broad values from the Amkette DNA that the organization is focused on delivering, through products and services. The logo also represents renewed energy and attitude which will infuse the power of new and fulfilling experiences into the lives of its users and consumers.

Archies signs exclusive licensing deal with Hallmark

Archies Ltd the leading producer of greeting cards and related gift products in India has joined hands with the Hallmark a US$4bn World leader in Social expression Company to bring exclusive Hallmark retail outlets across the country.

The company plans to create a similar chain of Hallmark stores (as in the United States) all across India. These stores will retail exclusive Hallmark products, including cards, stationery and gifts, including the powerful and synergetic brands like Crayola art products, the William Arthur range of luxury stationery, and merchandise of world famous characters like Snoopy & Garfield among others.

Minute Maid - A Billion Dollar Brand

Minute Maid Pulpy, a juice drink dense with pulp, joins Coke's lineup of 13 other brands that have achieved sales of at least $1 billion (622 million pounds), which include Coke Zero and Diet Coke. Minute Maid Pulpy, developed in China and released in 2005, is now sold in 18 markets.

Trivia

It is the first time that a Coca-Cola brand, developed and launched in an emerging market has reached the billion-dollar mark. Coca-Cola has three "billion dollar" juice brands.
Coca-Cola, the world's most valuable brand, the Company's portfolio features 14 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees.
It's the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.6 billion servings a day.

Gap opens for business in China with 'Let's GAP Together' campaign

Iconic US apparel brand Gap has launched in China with a much anticipated creative campaign, developed and executed by Y&R China. ‘Let’s GAP Together’ positions Gap as cool and charismatic and taps into the new-found sense of freedom and liberation now experienced by China’s so-called young ‘Golden Generation’, as a result of the country’s openness and reconnection to the world.

Shot by legendary American fashion photographer Annie Leibovitz, ‘Let’s GAP Together’ features western and eastern individuals who epitomize the freedom and optimism felt through embracing one’s passion and expression of individuality. Each pairing creates a unique story that’s bigger than two individuals. These personalities are paired to signify unity, as creativity and individuality have no boundaries.

The campaign is visualized through pairings of Americans and Chinese, people who are undoubtedly different and unique, but people who have intriguing similarities.

Brand Ambassador - M S Dhoni : Sony

Sony India has roped in Indian skipper Mahendra Singh Dhoni as its brand ambassador, hoping to cash in on the cricket World Cup fever.

Dhoni will promote Sony’s ‘The Incredible Game in Sony High Definition’ campaign during the Cricket World Cup. The campaign will include more than 3000 TVC spots across 19 channels including ESPN Star Sports where Sony is a sponsor of the World Cup broadcast, print campaign across 36 top media and an outdoor campaign with more than 100 billboards across the country.

Apart from web promotions, a shop-front will also be an integral part of Sony’s communication campaign. As a special consumer connect initiative, Sony has announced a lucky draw promotion - 100 families who buy a Sony Bravia will get a chance to meet Dhoni.

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