Amkette unveils new corporate positioning and logo
Amkette has adopted a new orange color logo with the letter 'A' that represent a stylish 'at the rate' which reinforce its new image as a modern, technology driven, and consumer-friendly company. The color orange is used to associate with 'freshness'. Fresh in this context means innovation and aesthetics, two broad values from the Amkette DNA that the organization is focused on delivering, through products and services. The logo also represents renewed energy and attitude which will infuse the power of new and fulfilling experiences into the lives of its users and consumers.