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Showing posts with label Nike. Show all posts
Showing posts with label Nike. Show all posts

Nike “I Am the Rules” Campaign

The only rules you should follow are your rules, says Nike in its new collaborative promotional project with Foot Locker, one of the most famous footwear retailers.

The Ad is being directed by Berlin-based music video directors Alex & Liane, stars the French world champion female boxer Ingrid Graziani and Arsenal footballer Andrey Arshavin, among otherathletes, designers, DJs and ‘sneakerheads’.

LoGO TaLe: Design of the Nike Swoosh

In 1971 company founder Phil Knight was supplementing his modest income from his fledgling Blue Ribbon Sports, Inc., by teaching an accounting class at Portland State University. There he met Carolyn Davidson, a graphic design student, who was working on a drawing assignment in the hallway. Knight offered to pay her a couple of bucks an hour if she would do some design work for his small company.
According to Davidson, Knight wanted a design that suggested movement. She let flow the creative juices and came back to him with numerous designs.
None captivated his imagination. However, Knight was staring down a deadline. Shoe boxes in Mexico were waiting to be printed. He needed a logo. He needed a decision. So he grabbed her rendering of the Swoosh, telling Davidson, "I don't love it, but it will grow on me."
Being fresh out of school with a design degree, and hungry for work, Davidson submitted her bill for $35 for the Swoosh design. She continued to design for the newly renamed company Nike, including ads, brochures, posters and catalogues. The company's growth was exponential, and there came a point when her one-person design shop was too small to handle Nike's advertising needs. Nike and Davidson agreed it was time for a full-service ad agency.

But the Swoosh creator didn't just ride off into the sunset. Davidson got a telephone call one day in September 1983, inviting her to have lunch and touch base again with a few of the people she used to work with at Nike, including Knight. When she arrived, much to her surprise, she was greeted with a catered lunch and was presented with a gold Swoosh ring embedded with a diamond. She also received a certificate from Knight and an envelope containing Nike stock. How much stock remains a secret between Knight and her. And we're fairly certain that the Swoosh grew on Phil.

Nike's Team kit is more "Green" this time

For the very first time, all of Nike's National teams will be wearing jerseys made entirely from recycled polyester. According to Nike, each was produced from up to eight recycled plastic bottles, to create what the brand calls "the most environmentally-friendly and technologically-advanced kit in football's history." Fabric suppliers sourced "discarded plastic bottles from Japanese and Taiwanese landfill sites and then melted them down to produce new yarn that was converted to fabric for the jerseys."

The teams wearing Nike's new jerseys in South Africa are: Brazil, The Netherlands, Portugal, USA, South Korea, Australia, New Zealand, Serbia, and Slovenia.

Show your Five: Nike's new Ad in UK

The Nike+ Human Race



As part of its new advertising campaign, marking the 20th anniversary of its legendary slogan "Just Do It", Nike introduced "The Human Race". The Race was a global 10 km race series participating in 25 global cities on 31.8.2008.
 
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