Sony India has roped in Indian skipper Mahendra Singh Dhoni as its brand ambassador, hoping to cash in on the cricket World Cup fever.
Dhoni will promote Sony’s ‘The Incredible Game in Sony High Definition’ campaign during the Cricket World Cup. The campaign will include more than 3000 TVC spots across 19 channels including ESPN Star Sports where Sony is a sponsor of the World Cup broadcast, print campaign across 36 top media and an outdoor campaign with more than 100 billboards across the country.
Apart from web promotions, a shop-front will also be an integral part of Sony’s communication campaign. As a special consumer connect initiative, Sony has announced a lucky draw promotion - 100 families who buy a Sony Bravia will get a chance to meet Dhoni.