Brand Update

Desi Brand

Minute Maid - A Billion Dollar Brand

Minute Maid Pulpy, a juice drink dense with pulp, joins Coke's lineup of 13 other brands that have achieved sales of at least $1 billion (622 million pounds), which include Coke Zero and Diet Coke. Minute Maid Pulpy, developed in China and released in 2005, is now sold in 18 markets.

  • It is the first time that a Coca-Cola brand, developed and launched in an emerging market has reached the billion-dollar mark. Coca-Cola has three "billion dollar" juice brands. 
  • Coca-Cola, the world's most valuable brand, the Company's portfolio features 14 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees.
  • It's the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.6 billion servings a day.
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