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Showing posts with label BiZDoM GyAaN. Show all posts
Showing posts with label BiZDoM GyAaN. Show all posts

Animal Logo's & Trivia - Series 9

Eveready

Eveready Industries India, Ltd (EIIL) (previously known as Union Carbide India, Limited) is the flagship company of the B.M. Khaitan Group. The brand Eveready has been present in India since 1905.

A black cat jumping through the number "9" on a silver and red label distinguish the Eveready battery's classic 9-volt battery. This handsome creature is curled around a plastic bank, and is all black except for its white nose, white eyes and a white triangle of fur on its chest. Printed on its side are the words "Save with the Cat," and the Eveready battery logo.

Trivia:-
EIIL has the licence for the Eveready brand only in India, Bhutan and Nepal from Energizer Holdings. They created a new brand LAVA in 1999. 

In the mid-nineties, Eveready launched its first major advertisement campaign with the famous slogan "Give me Red". The advertising byline of the popular Red series of batteries is symbolic of the empowered urban lifestyle that the brand reflects. The company earlier roped Bollywood superstar Amitabh Bacchan which has been replaced by Akshay Kumar in the last year.

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Duracell


Duracell Bunny made his debut in 1973. The Bunny image was created to give an impression that Duracell batteries lasted much longer than ordinary batteries. 



Trivia:-
The Duracell Bunny campaign was launched in 1973 and predates the Energizer Bunny, which was created in 1989. 
There are following differences in appearance of Duracell Bunny and Energizer Bunny—

1. Energizer Bunny wears sunglasses, has larger ears, is a different shade of pink, and has a different body shape. 

2. Energizer Bunny is a single rabbit, while the Duracell Bunnies are a species. 

3. The Energizer Bunny is depicted with a drum, because the Duracell Bunny toys had drums.


Read more:
Animal Logos & Trivia - Series 2
Animal Logos & Trivia - Series 1
Animal Logo's & Trivia - Series 8
Animal Logo's & Trivia - Series 7
Animal Logos & Trivia - Series 6

Makeover for KAYA

Kaya Skin Clinic completely revamped its brand identity. The change is a shift in perceptions from an expert solution provider for skincare problems to a personal guide for total skin care.


New Identity with a new tagline ‘Love what you see’ is an expression of how consumers feel after a visit to Kaya.

Older one is below;


First food fat tax

Denmark has introduced what is believed to be the world's first fat tax - a surcharge on foods that are high in saturated fat.Butter, milk, cheese, pizza, meat, oil and processed food are now subject to the tax if they contain more than 2.3% saturated fat.



The Danish tax amounts to 16 Danish kroner ($2.83) per kilogram of saturated fat in a product. Copenhagen officials expect the levy to generate almost 2.2 billion Danish kroner ($390-million) for the government.

Amul notched into top 100 Asian brands

Amul, owned and marketed by Gujarat Co-operative Milk Marketing Federation (GCMMF), has beaten all other Indian brands to notch the 89th position in a ‘Top 1000 Brands of Asia’ survey conducted by Campaign magazine. It is the third year in a row where Amul has featured in the top 100 of the 1,000 Asian brands covered under the survey.

However, Amul’s overall rank has slipped from 73 last year. It had improved its rank in 2010 over 2009 when it had ranked No. 83 in the survey. Nonetheless, it has retained its number one rank among all Indian brands in the list.

Bytes:-
Other Indian brands in the list include Kingfisher (number 116), Big Bazaar (184), ICICI Bank (215), State Bank of India (216) and Airtel (221).

BiZdoM's Ebooks: InfoGraphics Part 1



View more documents from Team BiZdom.

Every Business is a Dream

BiZdoM's Ebooks: Company History Part 1


View more documents from Team BiZdom.

Coca‑Cola – Delivering 125 Years of Happiness


Coca-Cola has been spreading joy for over 125 years. The world’s most recognized brand is over 125 years old. Officially May 8, 2011 marks the 125th anniversary of the Coca-Cola brand. In those 125 years Coca-Cola has produced some of the best advertising illustrations that have become iconic to many generations.

Did you know?

1.If all of Coca‑Cola ever produced was put into 8‑ounce contour bottles:

There would be more than six trillion bottles, which stacked end‑to‑end, would reach 468 miles high ‑ 85 times taller than Mount Everest
The six trillion bottles roughly equals 966 bottles ‑ or more than 56 gallons of Coca‑Cola ‑ for every person in the world

2.If all the Coca‑Cola bottles in the world were laid end to end they would reach the moon and back more than 1,677 times

3. The original copy of the formula is held in SunTrust Bank's main vault in Atlanta.

4. The Coca-Cola Company only produces a syrup concentrate, which it sells to various bottlers all over the world who holds an Coca-Cola franchises.

5. The bottlers produce the final output by mixing the syrup with filtered water and sugar (or artificial sweeteners) and then carbonate it before filling it into cans and bottles, which the bottlers then sell and distribute to retail stores, vending machines, restaurants and food service distributors etc.

6. By 1888, three versions of Coca-Cola were sold by three separate businesses, Griggs Candler acquired a stake in Pemberton's company in 1887 and incorporated it as the Coca Cola Company in 1888. 

7. Coca-Cola was sold in bottles for the first time on March 12, 1894. Cans of Coke first appeared in 1955. The first bottling of Coca-Cola occurred in Vicksburg, Mississippi, at the Biedenharn Candy Company in 1891. Its proprietor was Joseph A. Biedenharn. The original bottles were Biedenharn bottles, very different from the much later hobble-skirt design that is now so familiar. 

ImHalal, a search engine made for Muslims


It a search engine named ImHalal that will give you the ease to search the Internet without coming across any content that might be considered as ‘Haram’ according to the Islamic Law.

Thailand Ki Holi






Songkran is the Thai New Year which starts on April 13, during which people celebrate by splashing water at each other. Besides the throwing of water, people celebrating Songkran may also go to a wat (Buddhist monastery) to pray and give food to monks. They may also cleanse Buddha images from household shrines as well as Buddha images at monasteries by gently pouring water mixed with a Thai fragrance.

The mysterious death of Yuri Gagarin


Yuri Gagarin was the first man in outer space, when he orbited the earth in the first manned space flight exactly fifty years ago.

Gagarin was for a brief time the most famous man on earth and hailed as a hero by millions around the world.

However, the cosmonaut did not get to enjoy his celebrity – he died just seven years later in a mysterious plane crash that has generated a mountain of conspiracy theories.

Gagarin died on Mar. 27, 1968 when the MiG fighter plane that carried him and instructor Vladimir Seryogin crashed in the Vladimir region just outside Moscow.

Gagarin had become deputy training director of the Cosmonaut Training Centre near Moscow. Gagarin was only 34 years old.

Just last week, in advance of the 50th anniversary of Gagarin’s monumental achievement, the Russian government said it had declassified documents related to his death.

Other causes of death speculated over the years included theories that Gagarin suffered from oxygen deprivation or that perhaps he crashed into another airplane. More ominous theories involve a murderous sabotage, although this has never had much credence or evidence.

Other wild rumors were that Gagarin was drunk while piloting the aircraft; or that Brezhnev somehow staged the crash because he was jealous of Gagarin’s immense popularity.

Vitaly Davydov, the deputy chief of Roskosmos, The Russian space agency, emphasizes that Russia has nothing to hide about Gagarin’s death,

Read more: http://www.ibtimes.com/articles/132996/20110411/ussr-gagarin-death-brezhnev.htm#ixzz1JO0eTIv8

Easypaisa Money Transfer in Pakistan


Telenor Pakistan has joined hands with Tameer Micro Finance Bank to introduce branchless mobile banking.

How apple thinks different from others?

It was one of the last companies to launch smartphones, yet the iPhone already accounts for half the profits of the mobile handset industry and 20% of its revenues. It was not the first to invest in the portable digital player, but the iPod today has a 75% market share in the US. It wasn't the first one to develop tablets, yet the iPad controls 73% of the market. It wasn't even the first to develop the famed visual look of it's iMac computers- Xerox did that in the 1970s...the list of Apple creating 'new' out of the existing is long. 


PC to Mac

Before Apple
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Large, heavy machines that used intimidating software. Users had to type technical commands to get the simplest things done-open or close a file, copy or print documents. For instance to copy a document from one to another locations you had to type : c:/copy c:/documents/text1.doc c:/importanddocs/


The 'Think Different' Effect
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A smaller and aesthetically superior hardware powered by a radically different operating system that used icons of real life items rather than abstract commands. For instance, to copy a document all you had to do was click on the document and move it across the folder you wanted to put it in. Apple was also among the first one to adopt mouse-which for non-technical users was more intuitive way to use a computer than keyboard commands. 
By thinking different Apple transformed computer from an awe-inspiring but intimidating machine into an endearing personal gadget. The Mac cult was born.
Success quotient

At 9.7% market share, Apple was the only major computer-maker in the US to witness growth in PC shipments in the quarter ending Dec 2010. During the quarter Apple's revenues from PC sales were $5.4 bn

Apple's Design philosophy

"The best tools are those that users are not even aware they are using. The more you can do to simplify the interface of your application for your users, the more likely it is that you will build a product that meets their needs and is enjoyable to use."

"Apply the 80% solution: design your software to meet the needs of at least 80% of your users.

If you try to design for the 20% of your target audience who are power users, your design may not be usable by the other 80% of users." -

Excerpts from Apple Human Interface Guidelines  

MP3 Player to iPod

Before Apple
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Chunky, heavy, ugly devices with several buttons, low battery life and small storage. The only USP of these players was novelty of being digital-liberation from tape or disc.





The 'Think Different' Effect
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Simple, attractive, lightweight. Few and intuitive buttons, large screen to manage and view song list, much better battery and storage-the ad line being "a 1000 songs in your pocket".

Apple also set up iTunes to help download and manage music legally.

Think different meant combining the appearance of mere portability with even bigger appeal of utility and beauty.

As the line 'iPod therefore I am' proved, a fad had begun.

Success quotient

The iPod's market share of portable digital players in the US was 75%.

Revenues from iPod and iTunes for the quarter ending Dec 2010 were $4.8 bn


Smartphone to iPhone

Before Apple


/photo.cms?msid=7851803
Smartphones were in plenty, but most of them were like miniature computers in form and restrictive in functions. For instance, if you wanted a phone with email function and qwerty keyboard, you had to forgo multimedia features.

Design was basic-the handset conveyed status, not taste. Handsets were heavy and a large keyboard was obligatory



The 'Think Different' Effect
/photo.cms?msid=7851809
A large and best-in-the-market touch screen, irresistibly eye grabbing apps, all the features of iPod and a ready to use Net connection-the iPhone redefined the market from day 1.

It had no keyboard and you could seamlessly switch between videos, songs, a phone call, email or web surfing. All this in a device smaller and slicker than existing smartphones.

The iPhone wasn't just a phone, with its vast expanding app store, it was the first communication device to be sold as an eco-system. The features that could be added were almost endless.

The smartphone became smarter and a showpiece.

Success quotient

The iPhone already accounts for half the profits generated by major mobile phonemakers.

This device alone earned Apple $10.4 billion in the quarter ending December 2010.


Tablet to iPad

Before Apple
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In existence since the late 1990s, tablets were no more than laptops with rotating screen. The screens were interactive, but touch interface was rudimentary and mostly worked with stylus!

Meant only for business users, these tablets were dying as failed products with the entry of netbooks.



The 'Think Different' Effect
/photo.cms?msid=7851820


The only thing common with old tablets was the category. iPad was an all-new device with almost infinite usage that keeps expanding with addition to the ever-increasing number of apps. A category creator, iPad has spawned a tsunami of tablets in the market.

iPad is perhaps the only product where Apple not just thought different, but also thought very new. Unlike in the past, it didn't redefine a product-it almost defined the product.

Success quotient

The iPad is the fastest-selling gadget of all times, selling 7.3 million in just one year. In the quarter ending Dec 2010 it earned $4.6 billion for Apple.
Source:- The Economic Times 

The Kraal - Mahatma Gandhi's house in Johannesburg

India once again gunning for 'The Kraal' - Mahatma Gandhi's house in Johannesburg where he had lived a century ago. Just few weeks back, Coal India Limited, was given the go ahead by the central government to acquire the property and convert it into a Gandhi memorial. India's earlier attempt to acquire the heritage property was unsuccessful.

Coincidentally, last week Joseph Lelyveld's new book 'Great Soul: Mahatma Gandhi and his Struggle with India' provoked much controversy. The book which has an ambiguous reference of Mahatma's relation with Hermann Kallenbach. There is an interesting connection between India's desire to acquire the Kraal and Hermann Kallenbach controversy.

The house was designed by the architect Hermann Kallenbach - Gandhi's great friend and supporter - it was called The Kraal because it combined African elements in a European dwelling, says Eric Itzkin in his book, Gandhi's Johannesburg. The men shared the dwelling on and off between 1908 and 1911.

"The close relationship between Gandhi and Kallenbach grew stronger when he joined his architect friend at The Kraal, in 1908. Gandhi was then beginning to pay less attention to his law practice in order to focus on his protest. It was a time when both men were embracing an ever more austere way of living." writes Mike Alfred in a book "Johannesburg portraits: from Lionel Phillips to Sibongile Khumalo."

In one communication Kallenbach recounted, "Cooking was practically done away with. Raw groundnuts, dates, bananas, lemons and olive oil composed our usual diet...our ambition was to live life of the poorest people."

After learning that the house, where Mohandas Karamchand Gandhi had stayed from 1908 to 1910 as a young lawyer, was on sale, Coal India Ltd, a government of India undertaking, had attempted to buy it in August 2009 but it was snapped up by a French tourism company in an auction.

The French owner intends turning the renamed Satyagraha House into "a unique project never accomplished anywhere in the world". It will be a bed and breakfast, where people will be able to explore Gandhi's principles.

The site is important because it was during his time here that Gandhi "made the concept of satyagraha". The philosophy focuses on leading a struggle without violence, but with meditation, prayer and fasting.

The Mini story


First introduced in 1965, the miniskirt was part of a widespread wave of sexual openness and personal freedom that was sometimes called the sexual revolution. The short skirts that exposed four or more inches of a woman’s thigh were not only lighthearted but sexy. The skirts also represented a movement away from society’s restrictions on women’s freedom.
“Its length can vary, but always above the knee. True miniskirt should reveal at least mid-thigh.”
The first miniskirts to appear on Paris fashion runways were created by French fashion designer André Courrèges (1923–), who was tired of the old-fashioned designs and prim knee-length skirts that dominated the fashion of the early 1960s. At age 25 and after studying civil engineering, he moved to Paris where he meets his real passion, costumes, deciding to work in textile design company Geanne Lafaurie. Courrèges wanted to introduce a radical new look that would bring youth, freedom, and originality to the world of fashion, so he dressed his models in simple A-line dresses (flared bottom and close fitting top) that ended four inches above the knee. Flat-soled white boots completed the “mod” look. Though some critics were horrified by the new style, many others were charmed, and the miniskirt caught on quickly.


London designer Mary Quant shortened the skirt still further, and changed Courrèges’s flared skirt to a tight, body-hugging shape.
Mary opened her own boutique, "Bazaar" on Kings Road in 1955, and ushered in the "mod" and the "Chelsea Look".Mary was looking for new and interesting clothes for "Bazaar", but was not satisfied with the types of garments available and decided that the store would be supplied with clothes designed by herself. The result was the boots to the knee-high, white plastic, lace-up top, and narrow, ribbed sweaters, striped or with flashy pictures, which would embody the "London Look". These items along with fashion parades and showcases the latest, consolidated their reputation through the original garment, which was sold in stores accessible to the new youth-oriented market.




Although many women lacked the courage to wear the new minis, much less the even shorter microminis that followed, hemlines in general went up, and women’s fashions became bolder and freer than before, representing a change in women’s attitudes about themselves.

Anatomy app for medical students on the move

Gone are the days when medical students had to share dusty, well-thumbed anatomy text books to swot up on diagrams and photographs of odd-looking pieces of lung or muscle tissue. Now, would-be doctors can be part of a virtual classroom thanks to a newly launched iPhone app developed by the University of Warwick.


Professor of Clinical Anatomy at Warwick Medical School, Peter Abrahams, has turned his teaching into bite-size anatomy classes which can be downloaded and used by medical students world-wide and not restricted to those lucky enough to attend his lectures.

The new app, entitled Aspects of Anatomy, provides 38 short teaching videos using real, plastinated prosections of the lungs, thorax and the arm, from shoulder to hand. You can watch how the professor teaches and demonstrates the function of nerves, tiny twig-like bronchioles or heart valves which very effectively bring medical theory to life. Students can even check progress on their learning by completing the short spot check tests also part of the app.

RULES OF LANGUAGE TRANSFORMATION

A main tool of historical linguistics is the set of rules of sound and grammatical transformation governing the language change. One language evolves into another due to cultural or geographic separations of peoples due to migrations or other cultural displacements, such as conquest.
Using the rules of historical linguistics, it appears to be possible to discern patterns of change and to determine which language has shifted into the other.
One such rule is the softening of consonants over time. Thus, for example, the "v" in the Sanskrit "Veda," meaning knowledge, is transformed into the softer English "w" in "wit," "witten," "wisdom" and the German "wissen," which also means knowledge, and derives from the more ancient Sanskrit root. The Sanskrit "deva" is transformed into the softer Latin "deus," Greek "theos," Lithuanian "dewas," Irish
"dia," and Old Prussian "diews." Using such transformation rules, linguists attempt to reconstruct which languages are earlier and which broke off later in the transmutation of language. Historical linguists assume that these rules are constant over time and that they apply to early transformations as well as later ones.
If we assume that the basic rules of language transformations are constant and do not mutate over time, then these conclusions follow. But could there have been
sound shifts in the opposite direction at much earlier times in history? Perhaps different laws applied at the time when Vedic Sanskrit changed from and to other languages. Consider that there are also changes in the reverse direction. For
example, the "g" in the Sanskrit "go," (meaning cow) is transformed into the harder consonant "k," to make the German word "kuh" for cow. The English word "cow,"
pronounced with a hard "k," is a harder, guttural form than the "g" in the Sanskrit "go."

The Story of Nehrus

Those were the days of the decline of the Moghal Empire after the death of Aurungzeb, and Farrukhsiar was the Emperor. Raj Kaul was the name of that ancestor of ours and he had gained eminence as a Sanskrit and Persian scholar in Kashmir. He attracted the notice of Farrukhsiar during the latter's visit to Kashmir, and, probably at the Emperor's instance, the family migrated to Delhi, the imperial capital, about the year 1716. 

A jagir with a house situated on the banks of a canal had been granted to Raj Kaul, and, from the fact of this residence, 'Nehru' (from nahar, a canal) came to be attached to his name. Kaul had been the family name; this changed to Kaul-Nehru; and, in later years, Kaul dropped out and we became simply Nehrus. The family experienced many vicissitudes of fortune during the unsettled times that followed and the jagir dwindled and vanished away. My greatgrandfather, Lakshmi Narayan Nehru, became the first Vakil of the 'Sarkar Company' at the shadow court of the Emperor of Delhi. My grandfather, Ganga Dhar Nehru, was Kotwal of Delhi for some time before the great Revolt of 1857. He died at the early age of 34 in 1861.The revolt of 1857 put an end to our family's connection with Delhi, and all our old family papers and documents were destroyed in the course of it. 

The family, having lost nearly all it possessed, joined the numerous fugitives who were leaving the old imperial city and went to Agra. My father was not born then but my two uncles were already young men and possessed some knowledge of English. This knowledge saved the younger of the two uncles, as well as some other members of the family, from a sudden and ignominious end. He was journeying from Delhi with some family members, among whom was his young sister, a little girl who was very fair, as some Kashmiri children are. Some English soldiers met them on the way and they suspected this little aunt of mine to be an English girl and accused my uncle of kidnapping her. From an accusation, to summary justice and punishment, was usually a matter of minutes in those days, and my uncle and others of the family might will have found themselves hanging on the nearest tree. 

Fortunately for them, my uncle's knowledge of English delayed matters a little and then some one who knew him passed that way and rescued him and the others. For some years the family lived in Agra, and it was in Agra on the sixth of May 1861 that my father was born. [A curious and interesting coincidence: The poet Rabindranath Tagore was also born on this very day, month and year.] But he was a posthumous child as my grandfather had died three months earlier. In a little painting that we have of my grandfather, he wears the Moghal court dress with a curved sword in his hand, and might well be taken for a Moghal nobleman, although his features are distinctly Kashmiri. The burden of the family then fell on my two uncles who were very much older than my father. The elder uncle, Bansi Dhar Nehru, soon after entered the judicial department of the British Government and, being appointed successively to various places, was partly cut off from the rest of the family. The younger uncle, Nand Lal Nehru, entered the service of an Indian State and was Diwan of Khetri State in Rajputana for ten years. Later he studied law and settled down as a practicing lawyer in Agra. My father lived with him and grew up under his sheltering care.

The Story of Howard Head: How One Man Reinvented Two Industries


It was the spring of 1947 and Howard Head was an engineer for the Martin aircraft company. Needing a break from work, he joined a few friends for a week of skiing. By the end of the week, Howard Head was ambivalent about the sport.

On one hand, there was nothing like the feeling of sailing over the snow. On the other hand, he could not deny that his performance was less than stellar. On the way home to Maryland, Howard Head stayed up with a group of friends in their coach aboard their train.
Eventually, the topic of their performances came up. Not willing to shoulder all of the blame for his poor performance, Head explained that, while he was undoubtedly a bad skier, his long, heavy hickory skis hadn’t done him any favors. He then boasted that he could make a better ski out of aluminum, fiberglass, and other aircraft materials. Back at the office, Head began to chew on the problem.

He started doodling. He conducted some quick stress analysis of both hickory and aluminum. It soon became clear that, theoretically at least, he could build an aluminum ski that was as strong as one made from wood but would be both more flexible and weigh only half as much. By August, Head was feeling confident enough about his ideas to tap into his savings, quit his job, and set up a small workshop. He then spent the next 5 months designing and manufacturing 6 sets of skis.

These skis were different from anything that had been seen before on the slopes. Instead of being wooden planks, they were elegant composite structures of aluminum, plywood, and honeycomb plastic. Certain he had revolutionized the industry, Head returned to Stowe that winter to meet with several ski instructors. After spending a few minutes discussing his new skis with them, one of the instructors picked up a ski and flexed it to test its camber.
It broke.
The instructor then picked up another ski and proceeded to break it as well. Within minutes, all of Head’s beautiful new skis lay in pieces in the snow. So Howard Head went back to the drawing board.

Head then spent two more years, and another 20 pairs of skis, developing a running surface that would remain clean of snow. In the process, he also added metal edges to his skis to make them easier to use under icy conditions. The years of work finally paid off in the spring of 1950. By the point, Head had created a ski that was stronger, faster, and easier to use than anything else on the mountain. In fact, they were such an improvement over the state of the art that they earned the nickname of “cheaters.”

However, Head realized his work was not yet done. He knew that amateurs would be most likely to buy his skis if they saw them being used by instructors, the ski patrol, and other professional skiers. As a result, Head spent the next 9 years improving his skis and, by 1959, had created a ski that was adopted by most of the racers in the sport.

The result was that Howard Head sold 56,000 pairs of skis in 1961 sold Head Ski to AMF in 1969 for $16 million.

Howard Head was a crummy tennis player. In fact, the only way his instructor would agree to continue giving him lessons was if he agreed to buy a ball machine and practice every day. Head did as he was told and bought one from the Prince manufacturing company. Ever the engineer, Howard Head grew curious about how the machine worked, so he took it apart. Upon examining the machine, Head was impressed with the ingenuity of its design but found it to be full of bugs. He called the company and ended up driving up to the company’s offices in Princeton, New Jersey to present them with his suggestions for improving the machine.

After working with them over the course of a year, and making a few more trips up to their facilities, Head bought 25% of the company and was appointed both chief design engineer and chairman of the board. The Prince ball machine soon captured half of the market. But Howard Head was still a crummy tennis player.
The improved ball machine didn’t improve his game significantly. Instead, it just allowed him to scatter even more balls around the court. However, Head once again refused to accept sole responsibility for his performance. Instead, he again blamed his equipment and not himself for his poor performance. Retreating to his basement workshop to analyze the
problem, Head quickly determined the reason he was such a “scatterball” was that the racket would twist in his hands if he did not hit the ball within the racket’s tiny “sweet spot.” Head then spent the next two years experimenting with ways to increase the size of the racket’s sweet spot.
But nothing worked.
One night, after months of wrestling with the problem, Howard Head went to bed as usual and awoke from a dream with the insight he needed. He had to make the head of the racket bigger.

Head knew from his familiarity with physics that, due to something called the polar moment of inertia, a small increase in the width of the racket would result in a disproportionately large increase in the size of the racket’s sweet spot. A racket that was just 2 inches — or 20% —wider than usual would be 40% more resistant to twisting.
Howard Head quickly made a prototype of his wider racket and found that it was indeed a significant improvement. The racket was much more stable than his old wood model and his game improved immediately.

After making a few more tweaks to his design, Head took the idea to the Prince board in 1975. While they were skeptical, the prototype convinced them to invest in the development of what was to become known as the Prince tennis racket. Head spent the next year improving the design and proving it was patentable. Remembering the Head ski did not take off until it was made suitable for instructors and professionals, Head spent the next years developing rackets that were suited for the pros. The result was numerous stories of rejuvenated careers, dramatic upsets, and jumps in the rankings by players who used Prince rackets.

This publicity was soon augmented by the word of mouth advertising of amateurs who were saying things like “I’m getting more balls back,” “I don’t have to be as careful,” and “I am beating people I never beat before.”
Prince tennis rackets were soon adopted by more than 700,000 players and grabbed 13% of the market in less than 4 years.

It is an excerpt of a book entitled The Paradox Of Pain which is written by Chris O’Leary.

I-Mark: India's Quality benchmark for design

The India Design Council launched a campaign to foster awareness about good design in India by launching a quality benchmark - the I-Mark –a tag which, upon conferment, will denote good design in products, services, objects and works.

The 'I-Mark' is a stylised motif which uses the alphabets 'I' and 'M' to denote the mark and has been designed by two young Pune-based designers.

'The objective of the I-Mark is to raise profile of Indian design, increase awareness of design to encourage students to study new design programmes. The award will also make entrepreneurs aware of ways in which design is integral to business planning,' said Pradyumna Vyas, member-secretary of the India Design Council.
'Since times immemorial, design and aesthetics have been vital to Indian mythology which has a dedicated god of design in Lord Visvakarma who built temples, palaces, temples and dams,' said Vyas, who is also the director of the Ahmedabad-based National School of Design. 

'Companies and designers will have to apply for I-Mark for their products. A product which bears the mark will be an example of holistic product development combining quality, aesthetics, functionality, technological finesse, pragmatism and safety - the basic tenets of good design,' Vyas told agencies.

Bytes:-
The I-Mark will be the Indian equivalent of the famed Japanese G-Mark, the highest quality marking for industrial design in Japan, which leads the world in industrial design innovations, Vyas said.
 
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