From BizDom Blog
Business quiz @ IMT G
Vidya Balan as brand ambassador for GoodKnight Naturals
'Divs' from Shakti Bhog
According to Shakti Bhog Foods Managing Director K K Kumar, The focus of the company will be on “health biscuits”, with the primary ingredients being wheat, fibres, oats and multigrains. He plans to spend around Rs 15 crore on advertisements to promote all his products (including ‘Divs’) and has roped in Karishma Kapoor as brand ambassador.
Rickshaw Bank
A novel concept of a Rickshaw Bank providing loans to rickshawpullers in Guwahati has changed the lives of many needy youth helping them to earn a better living.
The idea of a Rickshaw Bank, the first of its kind in the country, was mooted by Dr Pradip Kumar Sarmah, who heads a NGO (Centre for Rural Development), after he conducted a survey and found that most of the rickshawpullers did not possess a rickshaw of their own.
Tata Crucible Corporate Delhi 2009
1.Which newscaster found Sage publications
Tejeshwar Singh
2.Which global bank has a training programme for its employees named Explore for graduates,Ascent for middle level,Summit for top level.
UBS
3.Adina’s Deck,Odd girl out and shredderman rules create awareness about which internet phenomenon normally seen in schools colleges
Cyber Bullying/Ragging
4.Grammy award winner owns restaurant Destino,Southern hospitality and tequila brand 901?
Justin Timberlake
5.Identity and violence – The illusion of destiny Name the author
Amartya Sen
6.Awards in sundance film festival named after which management guru
Alfred Sloan
7.Economist motto
8.Lowel & Roy speers found American television network and were forced to sell can openers on radio
Home Shopping network.
9.Airlines means united in English,has diamond,coral and pearl zone
Etihad
10.Logo – Anheusieur Busch
11.Topps owns bubble gum packaged in in red white and blue color scheme and includes comic strips with each gum
Bazooka
12.it is largest manufacturing of steel barrels.it is a government of india initiative.Based in Kolkata.more hints given on the screen unable to capture here
Balmer & Lawrie
13.Creativity technique popularized by Alex Osborne in the book applied imagination.
Brainstorming
14.See that blimp in the sky – ad campaign by which tyre company to spread awareness that it is different from goodyear,essentially done because it rhymed or sounded like goodyear.
Goodrich
15.Bernie Ecclestone – Pic
16.IRCTC & Cox Kings started Royal Indian tours,it has to its credit which super brand luxury train
Maharaja Railways
17.Harry Truman quote “ its _____ when your neighbor loses his job,but it’s _______ when you lose you job
18.A space modeled on facebook is a social networking site facebook is for which elusive category of people.
Espionage/Spies
19.Go Humans Go launched by a food major extol ling the virtues of which food major.hint given breakfast company
Quaker oats
20.Jukari fit workout concept in association with Cirque di soireli from which company
Reebok
21.Dead on time – political thriller by which London based Indian economist
Lord Meghnath desai
22.Who is the chairman of finsbury foods and is a governer of LSE.his name is found in the company called ____&_____ advertising
Saatchi
23 .ad
24.
25 oops I seemed to have missed one Q
US Bans Pamela?
In the ad which revolves around the idea – cruelty doesn’t fly – features Pamela as a security official at an airport.
Pamela is half dressed in an blue uniform unbuttoned shirt, suggestively making gestures with a baton and forcefully stripping a bare-chested half-naked youth (thankfully, wearing undergarments). The camera pans to a board that says no leather, no animal fur etc.
Due to be shown at three New York City’s airports, the PETA bosses pulled the plug over fears that the racy film will offend passengers with young children.
Thus far the Indian passengers would have left the Airport if this would have been aired in India, which would have been followed with the arrival of our ‘moral police’, breaking the airport glasses, windows, people and everything. But wait the ad doesn’t end here.
It ends with the youth (the guy who was thrown ‘almost-naked’ by Pamela) appearing with a nude African-American female and makes out in the airport.
tata crucible corporate jaipur 2009
Tata Crucible Corporate Chandigarh 2009
Goodbye to 2 popular folks............
Liril girl advertisements, which regularly air on the television sets has now given a final goodbye by Hindustan Unilever Limited(HUL). Known for launching starlets popularly known as 'Liril Girls' through advertisements for its lemon soap when the likes of Karen Lunel, Preity Zinta, Tara Sharma and Deepika Padukone were made the face of the brand focusing on the youth segment.
Tata Crucible 2009- Mumbai Questions
Round 1
1. Suhail Jain, Rashmi Gaur, Venkat, Balraman and Sam Thomas – Why are they currently making wavesin the world of biz?
A- They are the sacked pilots of Jet airways.
2. In 1880s Bivraj agarwal of Agra moved to a hill station with the Britishers and started selling ‘Gurdhani’. How is it better known now?
A- Lonavla Chikki
3. He argued “ if people take full accountability of taxes, they can reduce the burden of government.” Ronald Reagen was greatly inspired by this economist.
A – David Ricardo
4 . In 1873, TE Comstock Law was passed in US after Anthony Comstock. What was this Law concerning?
A- Banning of advertising of condoms
5. What is Crowd sourcing?
A- Engaging masses to do your work Eg: Wiki
6. It is composed of 3 arrows, forms the ‘Mobius strip’. It cant be trademarked.
A- Symbol of Recycle bin
ROUND – II
1. Print Ad- Nintento Wii
2. Statue of founder of Detroit city -> Caddillac
3. Movie posture of ‘iesta’. This movie ended something. What?
Ownership of Columbia Pictures Coke Sony
4. Picture of a Doc by ‘Bihar Zamindari abolition Board’ by Govt. of Bihar. With its abolition, what was started after this?
A – Concept of public borrowing. Govt compensated for the land they acquired.
5. Pic – Creator of Alfred Newman ( MAD mag mascot)
6. Pic of Jayprakash Garg, founder Jaypee Group.
ROUND III
1. South Korea’s 2nd largest automobile co. – Daewoo
2. Famous Indian who heads Tata Steel Adventure Fund –Bichandri Pal
3. Variant Names of Tata salt
4. Original name was ‘slim’, not used due to its wrong connotation? - Titan Edge
ROUND IV
1. London Carnivals, Fulham Football Club, crest of Harrods, Peter Pan Video - Mohd. Al Fayed (entities owned by him)
2. OSO song, Playwin, Essel World Video, Ekal Vidyalaya – Zee Group
3. Nestle, Lilliane Buttencourt, Bodyshop, Nanotechnology, Delhi 6 song(Sonam Kapoor) – Loreal
4. Tamasek, Star, Ruper Murdoch, ISO 27001:2005, Amir Khan’s song – Tata Sky
ROUND V
1. Description of Mindtree logo
2. Former trader, Prof of Risk Engg at NY Univ
- Wrote ‘Option Sellers’
- Wrote a book on Randomness
A – Nicholas Nassin
3. Born in Sindri, educated in IIT(D) in 1994
- Worked in CMC, Websci, AT&T
- Richest Man in Gibraltor
A- Anurag Dikshit
TIE BREAKERS
1. Who is the marketer of Shraddhanjali Agarbatti, Marigold Jewellery, Upasna garments and Naturelly jams
A – Pondicherry Aurobindo ashram
2. In some year, US Post allowed a TV show on its commemoration
A – Simpsons
3. The person has been awarded NIKKEI Asia 2009 award for promoting a region for biz
A- Kiran Mazumdar Shaw.