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'Divs' from Shakti Bhog

Shakti Bhog Foods Ltd plans to foray into the Indian biscuits market with the launch of its “healthy” biscuits, christened ‘Divs’.
According to Shakti Bhog Foods Managing Director K K Kumar, The focus of the company will be on “health biscuits”, with the primary ingredients being wheat, fibres, oats and multigrains. He plans to spend around Rs 15 crore on advertisements to promote all his products (including ‘Divs’) and has roped in Karishma Kapoor as brand ambassador.
 
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