Mirc Electronics, promoters of the Onida brand of consumer durables has decided to shed its ‘devil’ in favour of a product-based campaign.Unveiling a new brand campaign created by McCann Erickson, Onida will now be emphasising on its ‘technology-led’ products across categories such as televisions, DVD players and washing machines.Between 1998 and 2004, Onida took the devil off its campaigns replacing it with product-based advertising. It has roped in agencies such as Avenues, O&M and Rediffusion DY&R to work on its brand.
Liril girl advertisements, which regularly air on the television sets has now given a final goodbye by Hindustan Unilever Limited(HUL). Known for launching starlets popularly known as 'Liril Girls' through advertisements for its lemon soap when the likes of Karen Lunel, Preity Zinta, Tara Sharma and Deepika Padukone were made the face of the brand focusing on the youth segment.
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