Gap opens for business in China with 'Let's GAP Together' campaign

Iconic US apparel brand Gap has launched in China with a much anticipated creative campaign, developed and executed by Y&R China. ‘Let’s GAP Together’ positions Gap as cool and charismatic and taps into the new-found sense of freedom and liberation now experienced by China’s so-called young ‘Golden Generation’, as a result of the country’s openness and reconnection to the world.

Shot by legendary American fashion photographer Annie Leibovitz, ‘Let’s GAP Together’ features western and eastern individuals who epitomize the freedom and optimism felt through embracing one’s passion and expression of individuality. Each pairing creates a unique story that’s bigger than two individuals. These personalities are paired to signify unity, as creativity and individuality have no boundaries.

The campaign is visualized through pairings of Americans and Chinese, people who are undoubtedly different and unique, but people who have intriguing similarities.

Brand Ambassador - M S Dhoni : Sony

Sony India has roped in Indian skipper Mahendra Singh Dhoni as its brand ambassador, hoping to cash in on the cricket World Cup fever. 

Dhoni will promote Sony’s ‘The Incredible Game in Sony High Definition’ campaign during the Cricket World Cup. The campaign will include more than 3000 TVC spots across 19 channels including ESPN Star Sports where Sony is a sponsor of the World Cup broadcast, print campaign across 36 top media and an outdoor campaign with more than 100 billboards across the country.

Apart from web promotions, a shop-front will also be an integral part of Sony’s communication campaign. As a special consumer connect initiative, Sony has announced a lucky draw promotion - 100 families who buy a Sony Bravia will get a chance to meet Dhoni.

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Sahara in sponsorship deal with Percept Sport

Sahara Pune Warriors has awarded its exclusive sponsorship mandate to Percept Sport. 

Sahara Adventure Sports director Abhijit Sarkar said, “We have had a long standing relationship with Percept over the years and when this opportunity came up, this was logical. We are very clear that we would love to have sponsors and partners who we would work closely with towards giving them professional delivery of their requirements when they partner us in this exciting journey ahead."

 

Nasreen Kabir chronicles the iconic Pyaasa

Nasreen Munni Kabir who chronicled the lives of Amitabh Bachchan and Shah Rukh Khan in her documentaries, has come up with a book that narrates the making of Guru Dutt's evergreen film Pyaasa titled "The Dialogue of Pyaasa". The book that takes a detailed look at both the man and his work presents a detailed look at the film's making with its famous dialogues and evergreen songs.

Bytes:-

Kabir had earlier helmed In Search of Guru Dutt, a three-part documentary on the legendary Indian actor, writer, director and producer on the occasion of his 25th death anniversary.

About Pyaasa:-

Pyaasa was released in year 1957. The film was directed and produced by Guru Dutt. Main actor and actresses in this movie Pyaasa were Guru Dutt Mala Sinha, Waheeda Rehman, Johnny Walker and Rehman. The music director of Pyaasa was S.D. Burman and the songs of this film were sung by various playback singers like Geeta Dutt and Mohammed Rafi.

Brand Ambassador - Arjun Rampal : Gillette

Gillette India has signed Bollywood actor Arjun Rampal to endorse its products in Indian market.

Return of Chandrakanta

Yakku........

'Chandrakanta', the popular 1995 TV show is returning on small screen with the story of prince Virendra Singh and princess Chandrakanta's children.The new story has been adapted from Devaki Nandan Khatri's second novel 'Chandrakanta Santati' by Sunil Agnihotri, who also directed the original. 

"The focus has now shifted to the next generation but the fantasy elements remain the same. The shape-shifting aiyyars, love, betrayal and royal politics will be played on a bigger canvas this time. We have introduced some changes from the original novel to make it more appealing to the young audience," Agnihotri told.
The director, known for giving TV hits like 'Yug' and 'Betaal Pachisi', says he did not want to do a saas-bahu drama and instead decided to bring back the show that went on to become one of the most successful serial on Doordarshan. 

Yakku............one of the best cliche

‘Roadies’ footwear

Music channel MTV will launch a range of footwear, based on its reality show ''Roadies'', in partnership with Metro Shoes. The footwear range will be priced between Rs 249-2,490 and will include flip flops, canvas shoes, sports shoes, gladiators, ballerinas, floaters, casual shoes and boots for women and men.


MTV will also launch its range of ''Roadies'' branded helmets in partnership with Steelbird this year. At present, Viacom 18 sells paper products, eyewear, bedsheets, bags, mobile phones and co-branded debit cards under the brands ''MTV'' and ''Roadies'' and soft toys under the Nickelodeon brand.

Brand Ambassador - Riya Sen and Sreesanth : Gitanjali

Gitanjali Group roped film star Riya Sen and cricketer Sreesanth to promote its line of cubic zirconium (CZ) jewelry. They  will be the new celebrity endorsers for its jewelry brand Rivaaz.
 

The Rivaaz is a line of 18K gold jewelry set with CZ. The new celebrity endorsers were chosen keeping in mind the focus of the brand on the youth segment.