Brand Update

Desi Brand

‘Roadies’ footwear

Music channel MTV will launch a range of footwear, based on its reality show ''Roadies'', in partnership with Metro Shoes. The footwear range will be priced between Rs 249-2,490 and will include flip flops, canvas shoes, sports shoes, gladiators, ballerinas, floaters, casual shoes and boots for women and men.

MTV will also launch its range of ''Roadies'' branded helmets in partnership with Steelbird this year. At present, Viacom 18 sells paper products, eyewear, bedsheets, bags, mobile phones and co-branded debit cards under the brands ''MTV'' and ''Roadies'' and soft toys under the Nickelodeon brand.
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