Gitanjali Group roped film star Riya Sen and cricketer Sreesanth to promote its line of cubic zirconium (CZ) jewelry. They will be the new celebrity endorsers for its jewelry brand Rivaaz.
The Rivaaz is a line of 18K gold jewelry set with CZ. The new celebrity endorsers were chosen keeping in mind the focus of the brand on the youth segment.
Posts
Post a Comment