When Newspaper start speaking

It came as surprise and get noticed very effectively. Each and everywhere, when it opened, the topic was same the "talking advertisement",  that’s what done by Volkswagen Vento in association with two leading Indian newspapers—The Hindu and The Times of India. It reached 25 lakh households in New Delhi, Mumbai, Pune, Bangalore and Chennai. Volkswagen's dealers in the smaller cities were given copies of the newspapers to distribute to prospective clients.

DDB Mudra is the advertising agency behind this ad. A light-sensitive chip activated the recording once the newspaper was opened (or fell open).




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Tata Crucible Corporate Quiz 2010-Goa

Credit: Rajiv D'Silva

Prelims:
1. Which country became the first to use multiple choice questions in recruitment tests? China/USA/Germany
2. According to NBA rules, which is the only part of a player’s attire on which a commercial logo can be sported?
3. “With utmost respect to Human Values, we promise to serve our customer with Integrity, through Innovative, Value for Money solutions, by ________ ________, day after day.” Fill in the blanks with the tagline of the company.
4. In April 2008, what was Subroto Bagchi’s official designation at Mind Tree Consulting changed to?
5. Which legendary scooter brand was introduced by MA Chidambaram and manufactured at the Automobile Products of India plant in Mumbai?
6. When Thomas Sullivan invented the concept of tea bags, what material did he make the bags with?
7. Stocks of which Unilever brand were first unloaded at Calcutta Port in 1888?
8. This global brand’s slogan, “Come alive to the ________ Generation”, when translated into Chinese, read, “_________ makes your ancestors come back from the grave”. Which brand?
9. Which company was founded in Taiwan by Stan Shih with their first product being a pocket calculator?
10. Who coined the terms TGW (Things Going Wrong) & TGR (Things Going Right)?
11. Which publishing giant was founded in 1927 by Bennett Cerf and Donald Klopfer, two years after they acquired the Modern Library imprint?
12. What did Ray Tomlinson introduce with the programme SNDMSG that included the letters QWERTYUIOP?
13. What product was invented by a Belgian chemist as “a thermosetting phenol formaldehyde resin, formed from an elimination reaction of phenol with formaldehyde” which was subsequently named after him?
14. Railway Minister Mamata Banerjee has recently introduced low cost AC train services for the youth which has been branded with the same name as a Mani Ratnam film. Which one?
15. Which fast-food chain gets its name from the character of J. Wellington from the cartoon strip Popeye?
16. Pic – Yusuf Hameed of CIPLA
17. Pic – Founders of Pizza Hut next to their first outlet.
18. Pic – Logo of Zynga
19. Movie poster – Production house of Raavan – Madras Talkies
20. Print ad – Hero Honda

Red Bull Bedroom Jam

Red Bull Bedroom Jam, a digital-based music competition which givies young unsigned bands the opportunity to get their music heard on a global scale has reached Australia. Red Bull Bedroom Jam allows young bands to upload original music videos to a dedicated site  to be watched by audiences who can determine the popularity of the music via a “Buzz Chart” embedded in the site.

The custom built technology ranks the top ten bands in real time based on their online activity across the Red Bull Bedroom Jam site, MySpace, Facebook and Twitter.

The bands that generate the most "buzz" will get the chance to stream a live performance from their bedroom to the world, play in their own backyard with a headline Australian band and record in the Red Bull studios in Los Angeles. Entry restricted to the members having an age between 14-19 years.

History:-

It was originated in the UK 3 years back, is being led by branded entertainment agency mixitup, in conjunction with media agency MEC, and creative agency Kastner & Partners. Weber Shandwick is to handle social media strategy.

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AQAD 132

Identify the advertiser

Mystryvia : Other than their products they are popular for something else also
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Sandstone Capital and Sequoia Capital have picked up stake in Micromax

Sandstone Capital and Sequoia Capital have picked up a minority stake in India’s largest domestic handset maker, Micromax, for about Rs 200 crore.As per the news on ET.
The company has secured $45 million in funding from TA Associates and has setup it’s design team in Gurgaon and outsourced manufacturing to China. Micromax has recently roped in bollywood stars Akshay Kumar and Twinkle Khanna for advertising it’s range of phones.

Founded in 1991 by Rajesh Agarwal as a distributor of computer hardware for brands like Dell, HP and Sony. By 2000 they re-started as telecom equipment distributor, and in April 2008 they entered the mobile handset market.

The Peter Principle

The Peter Principle: Why Things Always Go Wrong was a slim, 167-page management self-help book that became a best seller.
It is a book by Laurence J. Peter (a former teacher) and Raymond Hull (a playwright). The root of the entire book, the condition of incompetence that Peter called “Final Placement Syndrome,” leads some to develop “Abnormal Tabulology” (an “unusual and highly significant arrangement of his desk”). This pathology is manifested, for example, in “Tabulatory Gigantism” (an obsession with having a bigger desk than his colleagues). The “Teeter-Totter Syndrome” refers to “a complete inability to make decisions” and “Cachinatory Inertia” means “the habit of telling jokes instead of getting on with business”. Later some aspects of the theory were revived in the 1990s by the cynical business cartoon Dilbert by Scott Adams.

Tata Crucible Corporate Pune 2010

Here are random questions from TC Pune's final round including Tata Track as well as Non-Tata track; as best remembered;

- On 14 Jan 1965 an important act was passed along with the parliament act to establish what?

- Which bank Devkaran Nanji Bank formed?
- "Cares you but not burns you".
- Identify him.

- bk is trading symbol of whom?
 

- who sang “Tandurusti ki Raksha Karta Hai Lifebuoy”?

 
- with whom did walt disney patner in india ? lalit modi
 

- A question on fly emirates
 

- Cif :: Aviance :: Knorr
 

- He is the owner of............

- Who is he?
 

- A question on peta
 

- Unique stores of tanishq by young designers.
 

- Who is the world's leading developer of learning solutions?
 

- Tata Nano won a gold in new product development category, what?
 

- A question on tata bp solar

- A question on Tehelka - tarun tejpal
 

- A question on Thomas Watson
 

- A question on GE

- Hospitality chain captains retreat at Chandigarh
 

- A question on patent
 

- wall street orginal blockade by dutch
 

- your move Reebok tagline: am what I am
 

- IN MDG, M stands for what, where DG is Dolce Gabbana ?
 

- Genius bar text support area
 

- Physco label
 

- A question on Darjeeling tea geographical identity
 

- What got inspiration from hamlet?
 

- At webbie award who gave five word speech "every character counts, Thank you"?

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Neo sports betting on upcoming India-Australia series

The campaign is titled as, “The championships of the Number 1s”.  “India apni awaaz bacha ke rakho, aa raha hai Australia”.

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AQAD 131

Identify the brand from this old logo

Mystryvia : No wonders! the second world war caused this brand to come up.
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Tata Crucible Corporate 2010 - Mumbai Regional Round Final

Tata Track

Tata Power – Sidharth M, Pankaj k (30)

Tata Capital – Govind Grewal, Preeti Shankar (40)

Tata Teleservices – Vishwanathan, Sridhar (10)

TCS – Suresh Kumar, Aniruddh Dutta (65)

Tata Communication – Atulya, Jamshed (0)

TCS – Pravin Varma, Ankit (10)

Cryptology

1. Safe hair dye
2. As a writing instrument brand, it got delayed approval because its name is derived from a profession which doesn’t speak about its actual function at all.
3. What’s M in MSD, a company of German Origin?
4. Blue agave Bore
5. Who is the youngest division chief in the World Bank’s history?
6. 1385, flatplate trademark
7. David Novak Chairman

Pictology

1. Whose hat is this?

 

2. A picture of Books and Beyond 

3. Identify the logo. 

 

4. With whom you can associate “Independent Evaluation Group”?

5. Identify the advertiser.

6. Who is advertising?

Tata World

1. Founded in 1924, passionate in retail, has some connection with Croma.
2. K M Garda, Chairperson, IT solution company
3. A question on Tata Capital
4. Optical frame for women.

Speedology

1. Which famous entrepreneur said; “I endorse my favorite bag........”.
2. Malcom Glaze
3. Model for Burberr
4. This word’s English mean is ‘immediate/instinct’; this particular service generates enormous revenue for a government organization.

Non-Tata Track

HUL - Pradeep, Dushyanth (50)

Questa Software - Amit Pandeya, Manish (25)

Kotak Life - Shambhu Shankar, Prasad Shetty (20)
Deustche Bank - Rajiv Rai, Vibhendra (15)
IMRB - Ameya, Ashish Pandey (0)
Sun Microsystems - Mitesh, Ankit Didolkar (-20)

Random Questions

• Who in this world is; “Committed to improving the state of world”?
• Who is LTD on NYSE?
• Which celebrity is associated with Plan B entertainment? 
• Who is a non-British on a British stamp?
• In 1847, Liverpool associate, Jessy 
• Layali festival
• Dating back to the 1400s, this word stemmed from the Latin word , meaning "sleeping area" (completely apropos). It became obsolete after the 16th century, but it was revived in the 19th century as a word for "dormitory sleeping compartments."
• Mohanlal Dayal Chauhan, set up the initial business of this famous Indian company in 1929. Later on the three sons divided into two business groups, Jayantilal Group and Kantilal and Pitambar group. A dispute arose in 2007 about the ownership of the brand and in 2009 Bombay High Court has ruled that this brand is a family name and hence both groups have equal right to use the trademark brand name. Identify the brand name.
• His great-grandfather, Lala Shankar Das Chopra, was the ‘Nagar Shet’ of Kashmiri Chopras at Lahore. In 1947, he had to flee to Indian with his family, almost Penniless. In 1950, he launched his own production company and by the 2003 his company used to contributes nearly Rs 3-4 million per month to Prasar Bharati in terms of telecast fees. Name this trend-setter-media-moghul . 
• This concept originated at the turn of the 20th century in the writings of sociologist and economist, Thorstein Veblen. The term describes an apparently irrational and confounding form of economic behaviour. Veblen's scathing proposal that this unnecessary consumption is a form of status display is made in darkly humorous observations. 
•  Identify the logo.

•  Whose brand mascot is this?

• 

 
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