Red Bull Bedroom Jam, a digital-based music competition which givies young unsigned bands the opportunity to get their music heard on a global scale has reached Australia. Red Bull Bedroom Jam allows young bands to upload original music videos to a dedicated site to be watched by audiences who can determine the popularity of the music via a “Buzz Chart” embedded in the site.
The custom built technology ranks the top ten bands in real time based on their online activity across the Red Bull Bedroom Jam site, MySpace, Facebook and Twitter.
The bands that generate the most "buzz" will get the chance to stream a live performance from their bedroom to the world, play in their own backyard with a headline Australian band and record in the Red Bull studios in Los Angeles. Entry restricted to the members having an age between 14-19 years.
It was originated in the UK 3 years back, is being led by branded entertainment agency mixitup, in conjunction with media agency MEC, and creative agency Kastner & Partners. Weber Shandwick is to handle social media strategy.
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