It came as surprise and get noticed very effectively. Each and everywhere, when it opened, the topic was same the "talking advertisement", that’s what done by Volkswagen Vento in association with two leading Indian newspapers—The Hindu and The Times of India. It reached 25 lakh households in New Delhi, Mumbai, Pune, Bangalore and Chennai. Volkswagen's dealers in the smaller cities were given copies of the newspapers to distribute to prospective clients.
DDB Mudra is the advertising agency behind this ad. A light-sensitive chip activated the recording once the newspaper was opened (or fell open).
Would you like to contribute on Bizdom: Send your GYaan at email@example.com