Apple's social moves Ping

Ping, the social network linked to iTunes. With Ping, Apple has created a new social network that appears to serve as both a promotional platform for music artists and a music discovery vehicle. Users can elect to follow their favorite bands, and those artists can post photos, videos, album updates and tour dates via the service.

In addition, Ping allows users to follow friends and share information on their own music collections and their opinions on various artists. There is also a "Recent Activity" feed, which automatically displays the top songs and albums users' friends are listening to or have downloaded recently. However, unlike Facebook or Twitter, Ping is not advertiser supported.

 

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'Guest Star' at Xerox

Xerox is doing a great exercise by incorporating (copying) well established brand icons in its campaign and showing its not just a copier at all its more than that. The new campaign which is branded as “Ready for real business,”is using well-known brand mascots of P&G’s Mr. Clean, Target’s Bullseye dog and the Marriott Hotels & Resorts’ bellman, etc etc.

Above print ad showing Mr. Clean of P&G, is wiping a table side by side also attempting to copy some documents. While the copy specifically reads: “We focus on digitizing P&G’s documents worldwide. So they don’t have to."


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Prakash Jha wanna comeback to TV

Prakash Jha, who has delivered blockbusters like Gangajal, Raajneeti etc, is planning to make a comeback to television with two shows. Says Jha, “There are two projects under production and are expected to be on air by year end.” Jha in the past had produced and directed the popular satire Mungerilal Ke Haseen Sapney starring Raghubir Yadav. He also made Bahubali, a political drama starring Mukesh Tiwari and Mohan Joshi a couple of years ago.

"Mungerilal Ke Haseen Sapne" was a popular Hindi TV comedy serial that revolved around the life of Mungeri Lal. The serial is based on James Thurber's novel The Secret Life of Walter Mitty. 
 
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‘Pay per use’ TVCs - Tata Docomo

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UBS sign US$200 million Formula One partnership

Swiss financial services company UBS have signed an agreement to be a global partner of Formula One.

The company, whose previous major sports sponsorship was with the Alinghi America's Cup team, joins LG, Mumm and DHL as Formula One global partners.

Princess Diana selling lingerie in China?

PRINCESS Diana’s image is being exploited in tacky adverts to sell sexy underwear.

Posters show a lookalike of the Princess posing in just a bra, pants and a tiara with the slogan: “Feel the romance of British royalty, Diana underwear.”

To mark the anniversary of Diana's death on August 31, 1997 – caused by a road accident in Paris – Chinese firm Jealousy International unveiled the new range of lingerie called Diana at Shenzhen airport in southern China.

AQAD 112

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“Go Babelicious” - TVS Scooty Pep+

 

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Animal Logos & Trivia - Series 6

Bacardi

Don Facundo Bacardi Masso, a wine merchant emigrated from Spain to Cuba in 1829 where he find that their popular drink namely the rum was of a dark, rich but not refined properly. He experimented and came out with a light, smooth and flavorable drink which he named Bacardi Rum.

Trivia:-

In 1862, Facundo Bacardi bought a tin roof distillery in Santiago de Cuba where a great number of fruit bats resided under the roof of this distillery, which are considered to be a good luck omen in Cuban mythology. From there on the image of the bat is appearing on the brand’s logo.

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The laughing cow (French: La vache qui rit)

It was launched by Leon Bel & Jules Bel in 1921 is a brand of cheese products made by Fromageries Bel.

Trivia:-

The original La Vache qui Rit had no laugh and it wasn't red and didn't wear the tiny cheese earrings. The Laughing Cow was registered as a trademark by Leon Bel in 1921, making The Laughing Cow. In 1924 his friend Benjamin Rabier, created and designed a laughing cow caricature for the packaging which has continued to this very day. 

O2 signed for NBA LONDON Games

O2 has become the first promotional partner of the National Basketball Association’s ‘NBA Games – London 2011’, the first-ever NBA regular season games to take place in Europe.

O2 will also partner the NBA’s Europe Live preseason games and as part of the deal O2 will run competitions for its customers to win tickets and exclusive NBA experiences to NBA matches.

Bytes:-

The National Football League (NFL) played its first competitive game outside the US in 2007, with Wembley hosting an annual game in the UK every year since.

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