Brand Update

Desi Brand

Animal Logos & Trivia - Series 6

Don Facundo Bacardi Masso, a wine merchant emigrated from Spain to Cuba in 1829 where he find that their popular drink namely the rum was of a dark, rich but not refined properly. He experimented and came out with a light, smooth and flavorable drink which he named Bacardi Rum.
In 1862, Facundo Bacardi bought a tin roof distillery in Santiago de Cuba where a great number of fruit bats resided under the roof of this distillery, which are considered to be a good luck omen in Cuban mythology. From there on the image of the bat is appearing on the brand’s logo.

The laughing cow (French: La vache qui rit)

It was launched by Leon Bel & Jules Bel in 1921 is a brand of cheese products made by Fromageries Bel.

The original La Vache qui Rit had no laugh and it wasn't red and didn't wear the tiny cheese earrings. The Laughing Cow was registered as a trademark by Leon Bel in 1921, making The Laughing Cow. In 1924 his friend Benjamin Rabier, created and designed a laughing cow caricature for the packaging which has continued to this very day. 

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