Brand Update

Desi Brand

O2 signed for NBA LONDON Games

O2 has become the first promotional partner of the National Basketball Association’s ‘NBA Games – London 2011’, the first-ever NBA regular season games to take place in Europe.

O2 will also partner the NBA’s Europe Live preseason games and as part of the deal O2 will run competitions for its customers to win tickets and exclusive NBA experiences to NBA matches.

The National Football League (NFL) played its first competitive game outside the US in 2007, with Wembley hosting an annual game in the UK every year since.

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