Xerox is doing a great exercise by incorporating (copying) well established brand icons in its campaign and showing its not just a copier at all its more than that. The new campaign which is branded as “Ready for real business,”is using well-known brand mascots of P&G’s Mr. Clean, Target’s Bullseye dog and the Marriott Hotels & Resorts’ bellman, etc etc.
Above print ad showing Mr. Clean of P&G, is wiping a table side by side also attempting to copy some documents. While the copy specifically reads: “We focus on digitizing P&G’s documents worldwide. So they don’t have to."
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