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Apple's social moves Ping

Ping, the social network linked to iTunes. With Ping, Apple has created a new social network that appears to serve as both a promotional platform for music artists and a music discovery vehicle. Users can elect to follow their favorite bands, and those artists can post photos, videos, album updates and tour dates via the service.

In addition, Ping allows users to follow friends and share information on their own music collections and their opinions on various artists. There is also a "Recent Activity" feed, which automatically displays the top songs and albums users' friends are listening to or have downloaded recently. However, unlike Facebook or Twitter, Ping is not advertiser supported.
 

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