Brand Update: Idea

Taking its 'Use Mobile, Save Paper' campaign further, Idea Cellular has partnered with the two leading coffee chains – Barista and Café Coffee Day – to spread awareness about its 'Go Green' campaign through a unique mobile application that will allow people to download the menu card and bill on their mobile phones. This will eliminate the need for paper-based menu and bill in that particular transaction.

Brand Update: Sach Toothpaste from Future Group

Future Group forayed into the toothpaste category with its private label, the 'Sach' brand., which they launched in 2009. The name "Sach" is inspired by the Sachin Tendulkar, who is also a director in the group's subsidiary -- Future Consumer Products is also the co-creator of the toothpastes range. FCPL has two brands under its umbrella - Sach and S Drive.

Tagline:- Ab Din Ki Suruvat Sach se

Sach Brand has much more than toothpaste, look below.................

103 - A police helpline for crimes against women

Leo Burnett (Mumbai) has created a new campaign for 103, a police helpline for crimes against women.

The 103 helpline is a collaborative effort between the Mumbai Police and Akshara, a NGO working for women’s rights.

Hi 5 from CavinKare will be the official deodorant of Kings XI Punjab

CavinKare launched Hi 5, a new deodorant body spray for men and Kings XI Punjab will officially use that.

Trivia:-

Hi 5 is inspired by the West Indies cricket team’s victory sign - the High Five – which they liberally flashed and popularised on the cricket field.

Pfizer - Company history

(Charles Erhart Above and Charles Pfizer below)

A year after his arrival in New York from Germany in 1848, a chemist Charles Pfizer along with his cousin, Charles Erhart confectioner, based in Brooklyn found a company. Pfizer and Company Inc.., A company specializing in chemicals, including tartar, borax and camphor refined. The first drug substance manufactured by the company, santonin, was used as an anthelmintic.

During the Second World War a drug used to treat infections was in great demand and was in dire need. In 1928, in London, Sir Alexander Fleming discovered penicillin. But without a method to synthesize large quantities, it remained a mere laboratory curiosity.In 1942, Pfizer leveraged its expertise in fermentation to become the first to achieve mass production of this drug. Shortly after landing in Normandy, it became the panacea to cure the Allied forces and the world was propelled into the era of modern medicine.

The Maruti Story by R C Bhargava

Mr. R C Bhargava, a former IAS served as the Managing Director of Maruti Suzuki India Ltd.since 1985 and the Chairman cum Managing Director since 1990.

Tata Crucible Campus 2010 - Hyderabad Prelims

TC 2010 – Hyderabad round: Prelims

1. Which car launched in India, was Japan’s highest selling car at the time of its launch in India having slogan “A car full of Ideas”?

2. A famous car from the Ford stable created a class of “pony car”, this was having a horse as its logo. In some part of the world the name of the car would be translated to “mustache”?

3. Identify this creator of a world famous magazine, very famous?

4. This aircraft company is ranked by the Guinness book as the producer of largest no. of aircraft's; typically know for its small aircraft's around the world?

5. Recently Bunge India acquired which iconic brand from Unilever? (think of generic brand)

6. Identify

7. Which famous magazine was created by Briton Hadden and Henry Luce…….& (Giri in his style quoted further saying- it has stood the test of “time”……giving away the answer)

8. “The Affluent Society” was the famous book by this Harvard economist, also served the post of American ambassador to India – name the person?

9. Identify the author –

a. Rangarajan b. Bimal Jalan c. Y V Reddy

10. Identify the product/brand which was launched as an antiseptic cream “ found in almost all homes”

11. Which is the group/organization she is heading…..think HYD?

12. Idea created in 1952 by California clothing company Pacific Mills. The Concept then became part of Kayser-Roth and then Gulf and Western Industries, before being acquired by Donald Trump in 1996 – the world waits for the result every year?

13. Name of the plan that was created in 1950 for the Co-operative Economic development of the South and South-east Asian countries?

a. Bombay plan b. Colombo plan c. Jakarta plan

14. Name the person heading this media house …..(Workable)?

15. Which country is the OPEC’s largest Oil exporter?

16. Identify the brand – Print ad of Garnier Fructis Shampoo + Oil 2 in 1?

17. Which organizations motto – “Service above self”?

18. Which sity is known as world’s diamond capital accounting for 70% of trade –

      a. Dubai b. Antwerp c. Surat

19. Created in 2001 it was because of the merger of Arbed (Luxumberg), Aceralia (Spain) & Usinor (France)?

20. Identify the producer of the film – song from “All the best” movie was played?

CONTRIBUTED By Rahul Pagar

"Attended HYD round of TC campus 2010, it was as usual grt to see giri & more than 100 teams participated. The theme was IPL T-20 . 2 wild card resulting in 1 team each plus the other 4 finalists made the 6 teams...interesting was in wild acrd 1 three teams were of gals nice to see that."

Teams : 

SSIM: Sarkar, Rahul Kumar

Vasavi: Harsha Prasanna

NIT W: Krishnan, Shyamal Mishra

ISB: Bhargava & Sohail

VNR: Joice & T Shankar

IBS: Raja Satish & Angana Deb

ISB were the winners & IBS the runnersup but it was close very close for last question 4 teams were in the picture , who ever gets it right was suppose to be the winner & the brand ISB did.....Also it was first time in history of TC that ISB has won the HYD round of TC campus.

TRIVIA of this TC is that MR. Raja Satish is still a student, I remember him as a student quizzer of my time (year 2007)...surprisingly he is still in IBS..doing his MBA even after 3 years…

"Be Prepared" as Shahid is there for Vaseline

Hindustan Unilever has roped Shahid Kapoor for the Vaseline Men Anti-Spots Whitening Face Cream. With this, Vaseline launched a whole new range of skin care products for men that include face washes, body shower gels and body lotions. The tagline for this campaign is "Be Prepared".

Trivia):-

• Shahid Kapoor has earlier endorsed brands such as Levi Strauss Signature jeans, VIP Luggage and P&G's Head and Shoulders.
• While, the other players in the men's skin care category are Garnier Men Power Light (endorsed by John Abraham); Emami's Fair and Handsome endorsed by Shahrukh Khan); Elder Pharmaceuticals' Fairone Man; Nivea for Men; and HUL's Fair and Lovely Menz Active.
• HUL has also roped in Anushka Sharma as its brand ambassador for Vaseline White for Women.

IPL 3 Brand Update: Yahoo India is the online partner for Chennai Super Kings

Yahoo! India has become the official online partner Chennai Super Kings (CSK).

1 Hasina, 13 Khiladi

Desi girl Priyanka Chopra is set to host the special IPL edition of Fear Factor – Khataron Ke Khiladi. The already proved reality series, run after the IPL, will have 13 Indian and international cricketers doing the tasks. Earlier the programme was spear-headed by Akshay Kumar with the tag-line “13 Haseenayen, 1 Khiladi” but this time its set to reverse “1 Hasina, 13 Khiladi”.

Trivia:-

Fear Factor is an American stunt/dare reality game show. The original Dutch version was called "Now or Neverland". When Endemol USA and NBC adapted it to the American market in 2001, they changed the name to "Fear Factor". In India first time Fear Factor India was aired on Sony TV.